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with fl ashing lights, electronics and licensed characters, the kendama stands out with its simple design and creative new way to have fun. The wooden skill toy strengthens hand/eye coordination, balance and refl ex. There are endless trick possi- bilities for both the beginner and the seasoned master. Tricks are done by variations of juggling the ball in the three cups, spiking the ball, and balancing in new creative ways. TriVesta was fi rst introduced to
Kendama in 2006 while touring in Japan. When returning home with the product, everybody’s en- thusiasm inspired the wholesaler to sell the line and help introduce
people from all over the world to this traditional skill toy, now a hot commodity. “The kendama is grow- ing like wildfi re, and the kids do not want just one. Some of them have as many as 59, one teenager told me,” says Jordhoy. Retailers look- ing to stock their shelves to meet the demand must commit to at least a minimum of 12 kendamas, which can be shipped within 24 to 48 hours of purchase. Wholesaling for $10, retailers can easily make keystone at $20. “All I can say is that the old toys seem to come back around, including the sock monkey, the jack in the box, and now, the kendama,” adds Jordhoy. Keeping up with the latest
KENDAMA!
Extremely Addictive Wooden Skill Toy! WILL SELL FAST!
THE HOTTEST
NEW CRAZE IN 2011!
Strengthens Hand Eye Coordination, Balance, And Reflex!
Can Be Played By Young And Old Alike! Endless Trick Possibilities For Both
The Beginner And The Seasoned Master!
sales@kendamasite.com All size orders excepted
76 September 2011
Call Today! 770-345-4766 Fax: 888-856-9225
trends, whether new inventions or old favorites, have helped some wholesalers in making record sales. Yet the recession affected everyone differently, and for some wholesalers adjusting and maintaining customer friendly price points was, and still is, key in making retailers and their end users happy. Michael Paniccia, VP of Group Sales, would agree. Group Sales is one of the nation’s largest toy and gift distributors, serving all cate- gories of retail stores, including drug, grocery, convenience, internet, and travel centers, providing quality toys and gifts. “Our mission is to create a partnership between independent retailers and select manufacturers that allows the smaller retailers to be competitive with big box stores,” Paniccia says, and this is done through competitive pricing. As factories in China have been
experiencing great diffi culties con- trolling their costs and production, they have been forced to increase their minimum order requirements. This is virtually eliminating the op- tion of importing for independent retailers. Yet these stores depend on continued on page 77
INDEPENDENTRETAILER
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