Go Back to www.IndependentRetailer.com COVER STORY Toys and


Novelties Update continued from page 70


on top of technology advances and meeting quality standards. “The in- teractive characteristic of our toys is important,” notes Emirimage presi- dent, Eduardo Perl. Retailers and their end customers are looking to buy cars, boats and in the past few years, helicopters that can perform different kinds of tricks and stunts, using technology that didn’t pre- viously exist. Perl says, “Our best sellers are those with gyroscopic features and video cameras, as well as those that have the capability to shoot fake missiles at a target.” Emirimage’s legwork at tradeshows and exhibitions to fi nd the latest in- novations results in the addition of a


new product every month between April and August. “We already have 35 new items for our 2011 to 2012 selling season,” says Perl. Since there is such a wide variety


of items offered, wholesale prices cover a broad spectrum, ranging from $8 to $100. Perl reports that many of his buyers are successful in obtaining a 300 percent markup on these prices. There is no fi xed dollar minimum order, but buyers must order by the box, which ei- ther contain 12 or 24 pieces. “We recommend they order a certain amount, but this is because we are recommending a certain kind of as- sortment to have a good response from the fi nal customers,” says Perl. “Usually a standard customer is opening with no less than fi ve to ten boxes of different styles, and then might be ordering weekly during the


year, maybe fi ve, six, seven boxes on average.” And while technology attracts


novice fl yers and pro hobbyists, Perl emphasizes that the company’s focus on quality keeps customers coming back for more. “We have very high standards,” he says. “We use our own trademarks and copy- rights, design our own packaging, and of course we take care that all the inner components are of the best quality.” Unlike its competitors, Emirimage follows all consumer pro- tection agency rules, as well ASTM and other regulations. Beginning in 1984, Galan En-


terprises knew it had picked up on a hot trend with its ID card line. Now over two decades later, this novelty item continues to be a popu- lar product with retailers looking


continued on page 75


Absorbs


Smoke & Odors Releases


 





 


  


  


Today, more than ever,


people want quality that lasts. One of the year’s hottest natural air fresheners, These are out-selling candles and diffusers. NOW is the time to experience this product!


Try our scoop your own premium spa salts, customers love to mixand match! 20 Essential fragrances to choose from.


Flame-Free Aroma


“Your best choice for a safe and reusable room fragrance” 72 September 2011 INDEPENDENTRETAILER


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128