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MEETINGS Case Study
FORWARD THINKING
SOME OF THE GLOBE'S LEADING INTERNATIONAL POLICY MAKERS, INDUSTRY HEADS AND EXPERTS GATHERED IN ABU DHABI FOR THE WORLD FUTURE ENERGY SUMMIT 2011.
What were the various elements and how did they come together? The summit featured four key themes on each of the four days: policy, busi- ness, technology and finance. Key topics discussed during the summit included industry updates on solar, wind, biofuels, nuclear, hydrogen, carbon capture and storage, smart grids, financing, energy efficiency and green buildings. Attendees were able to plan their visit
OBJECTIVES Why was the event held?
The World Future Energy Summit (WFES) provides a platform for international policy makers, global thought leaders, heads of industry, financiers and expert advis- ers to address the most pressing issues surrounding the future of energy. During the four-day summit, the public and private sectors discussed potential solutions for these challenges and planed an integrated, collaborative global response. Since its inception in 2008, WFES has evolved into the world's foremost, must- attend annual meeting for the renewable energy and environmental industries. Organised by Reed Exhibitions and hosted by Masdar, WFES exemplifies Abu Dhabi's commitment to facilitating the search for viable, commercial solutions to the chal- lenge of providing safe, secure and sustain- able energy. WFES is unique in its ability to draw together world leaders, international energy ministers, CEOs and senior decision makers from multinational companies, as well as the foremost academics and industry advis- ers. This collaborative approach promotes innovation and investment opportunities, and ultimately accelerates the development and adoption of clean energy solutions to bring us closer to a sustainable future.
abudhabi 2011
What did the client want to achieve? Climate change was described as "one of the defining challenges of our times" by HE Ban Ki-Moon, Secretary General of the UnitedNations and keynote speaker at WFES 2011. WFES seeks to assist the global community in finding renewable energy and clean-tech solutions to miti- gate its effects and set the world on a path to sustainability and prosperity.
PROGRAMME What did the event include?
WFES combines a high level, comprehen- sive summit programme with a large- scale exhibition focusing on energy and the environment. Features of the event included the Young Future Energy Leaders programme, the Project Village, round table discussions, technology showcases, industry seminars, corporate meetings and social activities. In 2011, more than 26,000 people
from 137 countries attended WFES. There were 35 official delegations, more than 200 high-level speakers and 600 exhibitors. The Project Village, a new feature
in 2011, was particularly popular in showcasing key international renewable energy projects and introducing solution providers to major project developers.
to WFES using an online planning tool to ensure they maximised their time by meet- ing key contacts and participating in the sessions that were of most interest. The social programme featured special networking receptions for CEOs, sponsors and speakers.
VERDICT
Summary from the event organiser WFES continues to provide the leading platform for international policy makers, innovators, business decision makers and investors to explore global energy chal- lenges with the aim of creating real and sustainable solutions.
Quote from the client on the event The World Future Energy Summit is a plat- form for change, for real debate, and for the development of ideas and relationships that will enable future energy solutions and contribute towards securing a sustainable future for the next generation.
Fact file Name of the event: World Future Energy Summit Client: Reed Exhibitions Number of Delegates: 3150 Venue: Abu Dhabi National Exhibition Centre Date: 17-20 January 2011 (next edition: 16-19 January 2012) Budget: Not disclosed
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