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Abu Dhabi Facts
Advantage Abu Dhabi
Structured as a venture capital type apparatus, AAD is designed to support the lucrative meeting segment to realise the direct tourism benefits it engenders, and to ensure that the busi- ness tourism sector serves as an important growth pillar for Abu Dhabi's long-term economic, social, human resource and infrastructure devel- opment goals. Phases two and three of the initiative were rolled out early last year.
Under the initiative AAD lead arranges financial and/or non- financial resources to enable meeting planners and exhibi- tion and conference organisers to catalyse and actualise new business events in Abu Dhabi across 12 strategic sec- tors. These are: energy, petrochemi- cals, metals, aviation/ aerospace/defence, pharmaceuticals / biotech/life sciences, tourism, healthcare, education, transport/ trade/logistics, media, financial services and telecommunications.
According to the ADTA, the initia- tive "has identified a prospect list of conferences for which we believe we can successfully bid. The targets are events of the size and duration most suitable for Abu Dhabi and its relevant economic base".
¥ Capital city of the UAE and largest of the country's seven emirates
¥ Government and political heart of the UAE ¥ Oil reserves estimated to last some 150 years
¥ eight percent of globe's oil reserves and a fifth of the world's natural gas
¥ 200 natural islands and 700 kilometres of coastline
¥ 1.8 million population expected to grow 6.8 percent per annum in the next 10 years
the staging point. There is also the Emirates Palace Conference Centre, with an auditorium seating 1,200, a main ballroom for up to 2,800 participants and 48 meeting rooms. A host of unique culturally-appropriate venues exist across the emirates for organisers looking for an out of the box experience.
Al Ain's ancient Al Jahili Fort, which was built by Sheikh Zayed the First (Sheikh Zayed Bin Khalifa) in the 1890s, is one of the largest forts in the country and the former home of the ruling Al Nahyan family. Recently restored by the Abu Dhabi Authority for Culture & Heritage, it is now available for concerts, gala dinners and meetings. Much of the emirate is still dominated by towering sand dunes and large open stretches of desert bordering the infamous Empty Quarter. This setting provides the perfect backdrop for incentive activities such as desert safaris and Bedouin camps. The latest addition to the desert-scape and a 90-minute drive from Abu Dhabi International Airport, is the five-star Qasr Al Sarab, a luxury retreat hidden behind the dunes, and offering another great meeting or incentive option with traditional desert pursuits such as falconry and camel riding on the menu.
Cultural hub
With more than 200 natural islands, year-round sunshine and fabulous beaches, Abu Dhabi has a lot going for it as an incentive destination. Cultural attractions, such as the Louvre and Guggenheim museums, and major sporting events including the PGA Abu Dhabi Golf Champion- ship and the annual Abu Dhabi Formula One Grand Prix, top and tail the emirate's impressive events calendar, creating a reason for corporate groups to hinge annual meetings and staff incentives in the capital. Other more traditional attractions that typify Abu Dhabi's past, as well as its present include the working heritage village out on the breakwater, the dhow wharves at Mina Zayed port, the colour- ful local souks and the visually-stunning Sheikh Zayed bin Sultan Al Nahyan Mosque on the outskirts of the city.
The Tourism Development and Investment Company (TDIC) is the force behind many of Abu Dhabi's ambitious projects. These include Saadiyat Island, a 27-square-kilometre island sanctuary under development off the north east coast of Abu Dhabi city. TDIC is also the main force behind the US$3 billion Desert Islands development, consisting of eight islands and an onshore gate, offering a unique eco-tourism destination. Over at Yas Island, the Ferrari World theme park has proved a popular attraction for locals and tourists alike since its doors opened in November 2010.
With a daily growing group of international hotel brands, one of the largest events facilities in the Middle East, a truly diverse array of cultural attractions and an exciting calendar of sporting events, Abu Dhabi is a complete corporate meeting or incentive destination.
abudhabi 2011
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