16 ABU DHABI International brands
Manchester United
The red half of Manchester is also closely linked to Abu Dhabi, with United host- ing soccer schools in the UAE capital since October 2010. While unable to compete financially with its Abu Dhabi-owned rival, Manchester United is still the more successful club on the field. Guided by manager Sir Alex Ferguson, Man United remains a major footballing force that consistently battles for Premier League, FA Cup and Champions League honours each season. Retaining its position as one of the world's most successful clubs requires fresh talent to replace ageing or transferred stars. And with clubs scouring the globe for upcoming players, United's soccer schools in Abu Dhabi could per- haps, in years to come, unearth the next Wayne Rooney or Rio Ferdinand. Youngsters aged 6-18 can play the beautiful game and receive coaching at the Manchester United Soccer Schools, which organise football courses and soccer camps. Lucky participants may even have chance to knock a ball around with former Man United players like Andy Cole, who hosted a session in early 2011. The schools may be aimed at youngsters, but Manchester United's arrival in Abu Dhabi is testament to the UAE capital's ability to attract some of the world's biggest sporting names.
WHETHER IT IS MIDDLE EASTERN VERSIONS OF WORLD-FAMOUS CULTURAL INSTITUTIONS LIKE THE LOUVRE OR THE GUGGENHEIM, OR HOSTING
INTERNATIONAL SPORTING EVENTS LIKE THE F1 AND CLUB WORLD CUP, TYING UP WITH THE RIGHT BRANDS IS ALL PART OF A CAREFULLY THOUGHT-OUT STRATEGY
abudhabi 2011
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