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SIGN News Discover the art of vehicle wrapping


– and the potential of a new market Martin Hinchliffe of Sign Update went along to a two day course in the art of vehicle wrapping, ran by self adhesive films manufacturer APA.


James Deacon of Bigger Stickers regularly leads courses for APA on vehicle wrapping at APA’s premises in Kent. The events are free to attend (subject to availability); the only condition is a purchase of 25 metres of a WrapCast material 150cm wide or 25 metres of print media plus 25 metres of the corresponding laminate. Whenever I go to a training event run


by a manufacturer I expect to have that manufacturer’s products mentioned all the time, but James provided a much more independent view and lots of valuable knowledge gained from some 12 years experience in vehicle wrapping. This course focused on the


application of self adhesive cast vinyl and much of the first day was largely based in the classroom learning theory, which was far more interesting than I expected, but we also spent a couple of hours learning from hands-on experience of working with different vinyls.


APA’s WrapCast Carbon Fibre effect vinyl in black was chosen to wrap the Ferrari. We had the benefit of James’s


James Deacon of Bigger Stickers giving a demonstration on how it should be done, using an old van door panel.


expertise on a variety of topics, such as advice on how to sell vehicle livery to a customer and the importance of highlighting the value of a liveried vehicle. He explained how useful contracts are and gave a few pointers on what to include in them, and how he takes a printed 2D layout of a vehicle, noting any scratches or damage, in advance of starting work. James spoke about other issues that need to be considered, such as removal of handles prior to wrapping, and the difficulty of clients presenting two dimen- sional designs, done by designers who aren’t vehicle wrappers, when you know they won’t work in practice. He also talked about the future of painted vehicle surfaces and how nanotechnology may be


68 Sign Update ISSUE 126 JANUARY/FEBRUARY 2011


used in the future to give paintwork that liquid looking finish and how this could affect vinyl application. James even fitted in an hour to introduce us to the art of designing vehicle livery. Scott Cowup, Marketing Director at APA joined the group to explain a little more about the composition of calen- dered and cast vinyls, their manufacturing processes and different characteristics.


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