Solutions, such as laser cut-out pictograms offered by Vista System, offer added value to a basic design.


Simply stated, Pictographs often transcend any one single


language in that they can communicate to speakers of most (if not all) languages effectively. Accordingly, one can see pictograms widely used in direction of road traffic as well as pedestrians. Several different pictogram regulations and programs


exist worldwide (EC sign regulations, UK sign regulations, Disability Discrimination Act, American with Disabilities ACT, American Professional Association for Design, DOT Program, etc.); however, in an effort to create a unified language, a standard set of pictograms was defined in the international standard


A simple and effective laser cut-out pictogram.


ISO 7001 (Public Information Symbols), reflecting the increasing needs and desires of humankind to communicate with one another without barriers. Pictograms are most commonly used within the sign frame as


part of the displayed message. However, unique solutions, such as laser cut-out pictograms offered by Vista System, are available and offer added value to the basic design. * Danny Schneider is director of business development for Vista


System International, which offers way finding sign systems. For more information, visit www.vistasystem.com


Seek the right advice at the design stage, says Fastsigns Chelmsford


FASTSIGNS Chelmsford has been in business since 1995, using innovation and technology to make the sign buying process simple for its customers, from concept to completion. The Fastsigns team regularly supplies customers within Essex and London with Braille and tactile signage. Business owner Jenny Boreham, has a few words


of wisdom: “With Braille signage it's very important to fully understand the Disabilities Discrimination Act (DDA) to avoid applying Braille to signs either unnecessarily or in unsuitable locations. A recent, typical example I came across was a large construction project where the architect had specified Braille/tactile information on a directory board, which was installed at above head height and therefore completely inaccessible. My advice would be to first seek the advice of a signage company that fully understands the DDA, at the design stage, to avoid wasting time and money. FASTSIGNS centres have the expertise to challenge unnecessary decisions, and advise how and where Braille signage should be applied.” To contact Fastsigns Chelmsford, telephone 01245 350450 or email 863@fastsigns.com


Jenny Boreham of Fastsigns Chelmsford (right) and a customer of Fastsigns Chelmsford.


ISSUE 126 JANUARY/FEBRUARY 2011 Sign Update 27


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