PRODUCT Choice


Washington based Discount Vehicle Lettering Company (DVLC) is a classic example of a business which relies on fast, regular and reliable output. So, when the Roland VersaCAMM VS-640 was brought to market, it wasn’t the metallic and white option that appealed to this North East display specialist but the 1.62m width and capability to produce dual CMYK with precision contour cutting. Directors Mark and Helen Taylor are the brains behind DVLC


and its specialist services to the UK’s motor trade. The company, formed 14 years ago and has been a devotee of Roland DG’s systems for many years. DVLC had been using a SolJet Pro III XC-540 for the production of colourful and durable print-and-cut designs used in vehicle graphics, complemented by showroom and forecourt point-of-sale applications, as well as virtually every other type of display likely to be used by the motor trade. Because of the growth in demand for DVLC’s full-colour


applications, the company decided to invest in an additional print-and-cut solution. As important as the quality of print was so was the accuracy in cutting; both these essentials were realised with the purchase of the Roland VersaCAMM VS-640. Knowing the high quality standards of Roland from its earlier unit, DVLC recognised that CMYK was more than adequate for its needs and decided to invest in the dual CMYK version of the machine. Print quality is only part of the story at DVLC, however, as Mark


Taylor explains: “As well as being able to rely on consistent and accurate colour at the highest throughput speeds, absolutely vital to us is that the machine can cut accurately. A combination printer/cutter needs to be able to maintain the highest tolerances, even on long rolls of media. There would be nothing worse than printing a job only to find that the cutting hasn’t maintained the correct registration in the production cycle. “When we went to try out the Roland VersaCAMM VS-640 with


Roland’s partner, Signmaster, we really put the machine through its paces by giving it the most difficult samples to print and cut,” Mark continues. “No matter how demanding we were with our test files, the unit refused to let us down and maintained the finest tolerances throughout. Its performance was outstanding and we decided, there and then, that this was the right machine for our company.”


Helen and Mark Taylor are the brains behind DVLC. Helen Taylor comments on some of the other advantages that


DVLC has discovered since installing the VS-640. “Because we print bi-directionally using dual CMYK, we’re able to output many jobs in what is essentially a draft mode, resulting in very fast throughput rates,” she says. “The new arrangement of the print-head and inks in this machine means there’s no banding even at the highest speed and lowest resolution, with solid vibrant colours and smooth graduated tints. The time savings are significant, with no compromise on end quality.” “We also find the life of the cartridges is astonishing,” Mark


Taylor emphasises. “Unlike some ink-jet printers which appear to run out when they’re far from being empty, the VS-640’s options continue until the ink has genuinely been exhausted. The savings we’ve noticed are considerable, and we wouldn’t be surprised if the vertical cartridge design is partly responsible for this.” All four different width models of the Roland VersaCAMM are


available in three versions of CMYKLcLm plus metallic and white, standard six-colour (CMYKLcLm) and dual CMYK. Further details on the complete Roland DG range are available at www.rolanddg.co.uk or by telephoning 08452 309060.


Print and cut accuracy of Roland VersaCamm proves irresistable


34 Sign Update ISSUE 126 JANUARY/FEBRUARY 2011


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