WAY FINDING Simplex is first choice at Guildford Signs


Guildford Signs, established in 1976, completes signage projects for clients both locally and throughout the UK. The company has been using products from the Simplex range for 10 years and Simplex’s way finding signage was first choice on several recent projects. Mark Allen, Managing Director at Guildford Signs, explains:


“Fabricating signs needs a lot of different skills and equipment; many companies have trimmed down their fabrication facilities and these skills have been lost in our trade. But the team at Simplex fills still has those skills and the equipment to provide high quality hand built bespoke signs. Simplex products are designed by sign makers for sign makers, and they work for trade customers only, which is good for us.” One of the recent projects Guildford completed using Simplex


way finding signage was replacing signs installed more than 10 years ago with a modern and stylish system that could be updated easily. “I met with the client and we went through examples of current


systems. I know Simplex systems are very good so I’m always confident in recommending them. The client liked the design and the quality of Simplex’s Pole and Plank System and chose that,” says Mark. “I’ve seen others on the market that are nowhere near as good. Those have plastic strips holding slats or whatever, the strips shrink and expand in hot and cold weather; water tracks in and couple of years later you can’t move the bits to update graphics without damaging the sign. In my extensive experience this just doesn’t happen with Simplex’s Pole and Plank System. The pole and plank system uses a stainless steel screw to attach the plank to the posts rather than a plastic slider or lugs, which is a good example of a quality system that both sign makers and customers love.” “Clients are pleased and surprised at the quality and range of


colours to choose from. We take Simplex samples with us showing posts in different colours and let clients handle them. They’re even more pleased when we explain that system is available as internal directory as well as external, it won’t date quickly and graphics can be renewed if needed.” In another recent project Mark approached Simplex with a brief


from a client who has branches throughout the UK and wanted two individual entrance signs that emphasised the company’s identity and had a “modern style, showing the company moving forward”. “We talked with Simplex about the client brief, the design and best way of making the signs. Simplex came up with some great


Guilford Signs is confident in recommending Simplex because of their high quality, durability and attractive design.


designs, which were approved along with prices. The team at Simplex is so good at translating a rough drawing into a stylish and workable sign that can be easily maintained, updated and cleaned,” says Mark. Simplex manufactured two bespoke, brushed stainless steel


signs with painted aluminium elements, measuring 2.2m x 1.5m, which had curved faces and were powder coated to match the company’s colours. Guildford Signs produced and applied the graphics and did the installation; then completed the look with frosted windows at the entrance and a re-branded reception area. Mark says “Whatever the job, we have so much knowledge and


experience for clients to benefit from. For example, we avoid many problems just by carrying out a comprehensive survey and taking very precise measurements. In the second project mentioned we knew that the foundations where we were installing the new signage were good and that the signs from Simplex would fit perfectly. The signs were bolted around an internal steel structure so they’re very secure and will last many years.” For further information on Guildford Signs, go to


www.guildfordsigns.co.uk or telephone 01483 539545. To view the Simplex range go to www.simplexltd.com


64 Sign Update ISSUE 126 JANUARY/FEBRUARY 2011


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