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Figure 2: The brand name halls proved very popular for visitors
Association of Lighting Designers (IALD) and the Professional Lighting Designers’ Association (PLDA).
I was privileged to take part in the Global Lighting Information Day panel which covered topics such as: the Development of Energy-Efficiency Lighting - China Green Lighting Programmes and Government Activities from Dr Li Tienan, China Quality Mark Certification Group; Development of Energy-efficiency Lighting in Germany from Mr Albert Studerus, Senior Vice President Global Sales Solid State Lighting, OSRAM; and Development of Energy- efficiency Lighting in the USA from Mr Tang Guoqing, General Manager of Marketing Development, CREE Inc. The panel discussion proved to be very interactive
with many questions covering aspects of the ‘Market Development of Energy-efficient Lighting: In Light of Technical Development and Government Activities’.
My initial impressions of the show was that it refreshingly covered a whole host of lamp technologies from induction lamps, fluorescents and CFLs right through to LEDs in contrast to Light + Building that was mainly LED dominated. There was a whole range of ancillary lighting components covering electronic ballast and LED drivers, reflectors, materials, optics and diffusers. The event is ideal for companies looking to source components, however the levels of technology readiness and sophistication of complete lighting systems were in my opinion a few years behind the best
products from European manufacturers. Indeed many of the Chinese companies that I met where very keen to work with European companies in order to improve their quality and to create advanced lighting fixtures. I believe this is a great opportunity for UK and European companies to export high quality products and know- how to China whilst locating suitable manufacturing partners (whilst the UK and European Governments make up its mind to deliver real strategies to support the manufacturing base locally). I can hear many of you shout that I must be mad to recommend anyone work with Chinese partners as “they will just copy products” and sell them at 50% of the price back to your customers. Unfortunately, I think for some companies this type of business etiquette may be true (it also happens in Europe as well as China!) however the opportunities of partnering significantly outweigh any negatives in my opinion. For example, the Chinese domestic lighting market is set to become the largest lighting market in the world within the next seven years at over $35.2 Billion with North America representing $31.2 Billion and Western Europe at $26.3 Billion as shown in figure 4. In order to be successful in the global lighting market any lighting company will need to have a presence in the Chinese domestic market.
Figure 3: The Global Lighting Information Day Panel discussing energy efficient lighting
Many of the Chinese company stands offered standard format LED products from simple retrofit bulbs and linear RGB strips right through to more complex Power Line Control (PLC) lighting control systems however there were some noticeable company’s demonstrating technologies that
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