64
SPN JUN 2010 TradingUpHotTubs
www.swimmingpoolnews.co.uk
everyone, the option to ‘Trade-Up’ to the latest models whilst using a boost from trading in the old model would be a welcome bonus. Most main distributors will say that you have to contact local dealers for information on their ‘trade-in’ options and very few will advertise that this option is available when you search on their web sites but the opportunity of selling an upgraded model to an existing customer is not one to be taken lightly. Obviously the sale of a new hot tub or spa is the preferred option when it comes to selling but the option of encouraging the upgrade of an existing model is an exciting one. One quote taken from a Trade Up Programme declares: If within the first 30 days of spa usage, you decide to trade up to a more premium model, we will exchange your spa. You will be responsible for the price difference, any special handling or crane fees and any other construction costs. Every trade- in differs and every one counts in this difficult market.
THIS: Options such as the wave seat are tempting owners to upgrade
LEFT: The St Lucia from Elite Spas boasts many features that just a few years ago, would never have been dreamt of
Elite Spas are finding already in 2010 an increase in existing customers looking to buy a swimspa or second spa for a holiday home
“With funds possibly easing, the option to ‘Trade-Up’ to the latest models whilst using a boost from trading in the old model would be a welcome bonus”
Isobel Rickards Sanger of Elite Spas comments; “This year in 2010, we have noticed an increase in existing customers looking to buy a swimspa or second spa for a holiday home. The nice thing with second time buyers is that they know exactly what they are looking for. They are far more educated in the value they wish for their investment, and the choices they now have are much wider. Even though we offer in-spa entertainment systems, TV, Surround Sound etc we have found that mood lighting systems are by far the most popular. We tend to find most people are buying a spa to get away from the hustle and bustle of life and utilise their home for relaxation and therapy. “Spas have come a long way in the nine years we have been in the industry, and even further for Sunbelt who have been in the industry some 31 years, and have learnt a lot from the products which don’t work! We now have energy efficient electronics, eco friendly manufacturing processing, frog feeder systems to reduce the daily chemical maintenance, high quality, reliable ozonators, and jets which use a lot less water for therapy (we have just had some designed especially for Sunbelt to maximise water therapy). But we feel the best innovation has come in the cabinet technology, from old redwood cedar cabinets to state of the art long fibre moulded cabinets which will last 25 years plus with zero maintenance. So the choice for the educated customer is vast. With the exceptional dealer back up that Elite Spas offer, they will often take spas in part exchange for seasoned spa users. “New innovations for 2010, with energy costs being paramount in most new spa buyer’s mind, the ACC Energy Efficient controls have been a number one priority. Just as a factual guide we are running one of our Eco Swimspas at home on an energy meter. The water capacity is 8,000 litres and the water temperature is 34 degrees Celsius. We use it on average 3-4 times a week and it is costing on average 90p per day – staggering! Furthermore, we have fitted King Technology Frog Feeders to all of our spas retailing over £4,000 as standard for 2010 models. The results have also staggered us, the clarity and ease of use is phenomenal!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100