www.swimmingpoolnews.co.uk
Existing hot tub owners looking to upgrade will find that many current models, such as the Vision range from Spa Crest Europe, already feature a high level of equipment as standard
TradingUpHotTubs JUN 2010 SPN
63
UPWARDS
AND
O
nce people have a hot tub, then they’ll keep it and upgrade it. The ability to get hot tub owners and enthusiasts to trade up is now an important part of the 2010 sales hopes for the specialist hot tub trade. New and tempting technology, new products, innovation and cost saving features are all helping to persuade existing owners to move up market and invest in new top end hot tubs. A recent survey highlighted the fact that someone who owns a hot tub is four times
more likely to renew and get a new model than make the first decision to buy one. In other words once people have a hot tub then they’ll keep it – and upgrade it. We look at how the trade is now targeting existing hot tub owners to trade up using the latest tempting 2009 technology, innovation and cost saving features and at how hot tubs have changed in the last five years.
Just like with your car, hot tub owners find trading in their old spa for a new one makes complete sense. If you bought your hot tub
ONWARDS!
DESPITE TOUGH TIMES THERE ARE SOME ENCOURAGING SIGNS FOR THE SPECIALIST HOT TUB TRADE. A GOOD UNDERSTANDING OF THE MARKET, VALUE FOR MONEY, STRONG DEALER/CUSTOMER SUPPORT ARE ALL HELPING TO LIFT WHAT REMAINS A VITAL PART OF THE BUSINESS – SELLING AN UPGRADED HOT TUB TO CUSTOMERS ALREADY ’SOLD’ ON THE CONCEPT. ANDREA HARTSHORNE REPORTS
more than five years ago, it is likely that it is not equipped with the latest features now available, nor is it as efficient as today’s spas. With new designs, accessories, and features constantly being added and upgraded on today’s hot tubs, the demand for better products continues to grow.
Often hot tub owners will find that they end up saving significant amounts of money by trading in their old spas for the latest, cost- efficient ones. With funds possibly easing, although still invariably tight for almost
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100