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SPN APR 2010 SaunasSteam&Wetrooms

www.swimmingpoolnews.co.uk

“Space is rarely a problem. Now what is available is a complete spa experience –sauna, steam room and shower –compact enough to fit into any standard bathroom”

Tylö has also just introduced the Tonic Tx 202g steam-shower column that can turn any recess in a swimming pool changing room or health suite into a steam room

pool and leisure centre managers now claim swimmers expect an all-round experience. This includes the use of saunas and steam rooms, commonly used as an aid to improve health, and are fast becoming an increasingly relevant part of pool market.

The growth of the sector is linked to the intense product development over the past 10 years. The saunas are more sophisticated, in terms of technology and aesthetic appeal, and those in the know have realised the potential of these developments. For manufacturers and importers of product ranges it has been an interesting couple of years.

Swedish sauna manufacturer Tylö has seen first hand that quality and the total sauna and steam/shower experience builds customer loyalty.

The Swedish company has had a 25 year relationship with Golden Coast in the UK. Shaun Adams of Golden Coast says: “The saunas we now have available have recognised new technology and worked hard to put it into practical operation so we can honestly say we have a very modern and sophisticated product. The brand has become synonymous with quality. There is a huge new wave of interest in saunas which is, I admit, difficult to quantify but it is all part of the wellbeing experience. Price is a factor in one respect but not in another as buyers are aware of the quality and the support from the brand.

The expansion of independent fitness and leisure centres is at the centre of interest in seeing a sauna as a part of the package to members but there’s also a real growth in the market of hotels and luxury private homes. Kicki Carlsson-Boyd at Dröm UK says the market has changed gear and saunas and steam rooms are now viewed as an integral part of the wet leisure experience. “I think this is definitely the case, especially for those who like exercising,” she continues. “It’s hard to warm down, and many sports athletes now use the sauna as a matter of course after a training session. It is virtually essential. People are looking for anything to enhance their wellbeing,” adds Kicki. “There has been a growth in the demand for more luxurious finishes, alternative heat sources and variations on traditional dry heat,” considers Gerard O’Driscoll, Sales and Marketing Manager at Nordic Sauna and Leisure. “Saunariums and aromarooms, for example, create a different kind of sauna environment and have become more popular over the past few years.”

Infrared models have perhaps been the biggest single development in sauna technology – a system which uses infrared heaters to radiate energy. While some still prefer the traditional approach, there is no doubt that this innovation has had a marked effect on the industry, with businesses reporting significant growth in the sales of these products.

Dröm UK’s bespoke and stylish steam rooms

An increasing consumer focus on health and wellbeing has also contributed to the mass-market appeal of saunas, making them an increasingly vital part of the entire wet leisure experience. “If you visit any good leisure centre in Europe you will find that most now have several saunas,” comments Tony Pendleton of The Sauna Shop. Whether it Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100
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