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NNeew Prw Pr Prodooducducucts ............................................. 3300
KKiiosk Kosk KKorrnnerer ................................................... 5588
MMararkrketettining .....................g .......................................... 8822
March 2010
online at INDEPENDENTRETAILER.COM
VOOULUME 21,, NO.4
Apparel Trends
and Bargains
H
ot fott fasashihionontnn ttrereendnndds, dedesesigigneneerr ““AAppppareell iis anan ineexxpensnsivivewe wwaway to
nnaames and designer logos make a person feel better, and people
mam y capture the heart of always need clothing,” says John
tthhe e ffasshhion conscious buyer in Olivarez, President, Mid-America
22001010, , bubut an equally strong pull Liquidators, Inc., Independence,
wwiillillll conontinue to be the tug of tight MO. “People cannot go out and buy
pupurrsee st rings, as unemployment a mattress or sofa every day, but they
liinnggere s uneasily at over 10 can buy clothing. In fact, most of our
ppeerrccent nationwide and family customers tell us that their apparel
budbudggets stay tight. But what sales continue to do well, because their
seseeemms to be boding well for shoppers can spend $5 on a new pair
the independent retailer of shorts, and at least they feel some
iinn the apparel category is relief in an economy where most of
tthhat everyone needs to buy what comes out is negative rather than
cllothes, and even for those positive. My customers can sell Dockers
shoppers who do not intend or jeans for $10, so that a person who
to t replace their entire is really on a limited budget can go in
2009 wardrobe with new and outfi t himself for a new job, or go
items, they will need to job hunting at a very inexpensive price
sus pplement and spruce by buying closeouts and overstocks.”
upu their current garments In recent interviews with wholesalers,
to update their look. distributors and — cont’d pg. 66
T
wenty five years ago, when a 100 percent commitment to that
Danny Kole, his brother Rob and market. “We switched our entire
CCOOMPANY their parents, Pearl and Art Kole, product line over, and went after
SSPOPOTLIGHT
launched Carson, CA based Kole the dollar stores,” recalls Danny
Imports, it was essentially the two Kole, president of the fi rm. “Prior
brothers and their dad working the to that move, we might have been
telephones all day, selling general selling a ten piece kitchen knife set
merchandise to discount variety that would retail for $5 or $10. Now,
Kole Imports:
stores around the country. The we wanted one or two knives in a
Kole brothers became very good blister pack that could retail for $1.”
at painting vivid verbal pictures of Kole quickly established a 300 item
Your Profi t
their products, because there was line that could be sold for $1 each
neither email nor Internet at the at retail, which was unheard of in
time, and people were just starting the very early stages of the dollar
Source
to use fax machines. store business. As the phenomenon
Soon after the business’s launch, grew and more dollar stores opened,
the dollar store phenomenon began the store proprietors quickly found
to emerge, and Kole Imports made Kole Imports and
— cont’d pg. 78
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