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MANAGEMENT
Business Weary of
PricewaterhouseCoopers. “There build workforce profi les that help
Health Insurers
is only so much insurers can do to employers better understand the
continued from page 96
manage health and cost through health of their workforce, fi nd inter-
provider discounts, or on the back vention points for better outcomes,
end of a claim. This is an oppor- and create targeted outreach and
a way to engage employees.
tunity for health insurers to look engagement campaigns.
Interest in personal technol-
beyond traditional strategies and Deliver consistent and
ogy tools such as personal health
get more aggressive about health- transparent health benefi t plan
records and online comparison
care quality and value.” reporting.
tools is surging. Nearly half of all
Here are key recommendations Provide personal technology
employers say it is important for
from the study: tools for employees.
insurers to offer these tools, but
Be a consultative partner Assist in the continuity and
less than half are satisfi ed with
with employees, to help improve coordination of care among pa-
what they are getting.
workers’ health and advocate for tients and physicians.
“Employers recognize that it’s
employer health strategies. Provide education that will
better to manage the health of
Take a more active role in simplify health plans and benefi ts,
their workforce than to manage
waste reduction. engage workers in real behavior
the cost of illness, and they want
Offer better strategies for en- change, and translate benefi t
their health plan to help manage
gaging employees in wellness and information into actions that pro-
the entire health continuum,”
disease management programs. mote wellness.
says Paul Veronneau, principal
Provide more meaningful, ac-
and U.S. healthcare payer leader,
tionable and higher quality data to
continued on page 99
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