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MARCH SPECIALS! COVER STORY
13" w x 14" h
Black Iron Heart
Wind Chime
Apparel Trends Smith says his customers are
and Bargains
never overwhelmed by 1,500
NEW
continued from page 70
to 3,000 pieces of one type of
merchandise, such as scarves.
11" Soapstone
“The SKUs are real shallow,”
Incense
dise is not for the Marshalls or
burning tower
he asserts. “So you may end up
IT-ST $5.00 ea. WC-06
the TJ Maxx’s of the world. It
$6.50 ea.
with three of the same thing.
is for the retailer that owns a
www.shopevolve.com
If the SKUs were deep, the
few stores. Retailers buy these
major stores would leave the
800.869.9134
boxes and spread out the mer-
merchandise on their shelves.
Wholesale Incense
chandise throughout the store.
Manufacturing Company
When the SKUs start getting
Much of this merchandise has
*Specializing in Hand Dipped Incense*
short, major retailers need to
retail tags on it. Our customers
U � � { � � > } � > � V i � � � � � V � � � � i � v � � � �
replace that merchandise with
U � � � � � � � � � � � ` � i � � � � f � � � � � i > V � are anyone from the fl ea market
U � � � � � * � � � � � � ` � i � � � � " � � � � f � � � � � i > �
SKUs of depth.”
people on up. There is value in
Display
Apparel is not as available in
Packages
this merchandise. If they lay
the overstock market as it was
Available
out 1,500 pieces and then sell
Incense, Incense Holders, Candle Snuffers, Hot Tarts,
just a few years ago. Overseas
Wax Diffusers, Oils, Stickers, Wind Chimes,
for about $1 per piece, they are
Imported Nag Champa, Tapestries and more...
Trading, for example, gets in
essentially doubling their mon-
WWW.SHOPEVOLVE.COM
about 80,000 pieces of clothing
ey. This is good merchandise
®
Fax: 603-692-9804
Cards
per week. The company sells this ®
PayPal
�
Sales@shopevolve.com
for anyone, from a fl ea market
clothing for a set price of $1.45
31 DEPOT STREET, SOMERSWORTH, NH 03878
to a small chain of stores.”
wholesale per piece. “There is a
real need for this merchandise
## 1 1 In Kitchenware
right now, because the depart-
ment stores are not generating a
whole lot of it. This is true cloth-
Perfect For Any Store!
ing, and it could be Wrangler
Bakeware
Pepper,
jeans, or Levis or Nike sweat-
Garlic,
Lemon, shirts, or it could be T-shirts. It
Onion
&
comes in Gaylord boxes contain-
Tomato
SAVERS
ing 500 to 900 pieces. At a price
of $1.45 per unit, the wholesale
price of these boxes of apparel
is $725 to $1,305 each.
Smith suggests that retail-
ers visit his website and drop
down to a title that reads, “As-
sorted Assorted MOS.” “That
Burner Covers Always BIG Sales
is where the hole in the mar-
ket is, and where we have been
benefi tting greatly,” he asserts.
Round, Square, “Department stores do not have
Single or Double
enough clothing. I used to sell
www.wholesalecentral.com/shafferwholesale
Call For Catalog
80 trailers a week of clothing,
SHAFFER WHOLESALE
352-621-3712
but I could not get 80 trailers
Lecanto, FL 34461 Email:
cookit_shaffer@hotmail.com
continued on page 73
72 March 2010 Visit Online at INDEPENDENTRETAILER.COM
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