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MARKETING
AVAILABLE
BIG PROFITS!
Email Marketing 6 Tips to Increase
continued from page 84
Revenue
HIGH MARGAINS! continued from page 88
available almost immediately, so
Summit Sensations
you can see if the campaign was
866-484-2597
successful, or if you need to rethink
interview them. Find out what
www.summitsensations.com
it before moving forward.
problems they have, what maga-
Using 2009 Direct Market-
zines they read, which websites
Pillar
ing Association statistics, Pacileo
they frequent. If you bury your-
Beeswax
compares the numbers and com-
self in their world, you will build
Tapers
pares the rate of return on some
the foundation for a successful
key marketing solutions. “We
marketing campaign.
can clearly see commercial email
4) Compete on value, not
has approximately three times price. Too many business own-
the rate of return of direct mail, ers think that consumers simply
and approximately six times that want the lowest priced product
Floaters
of catalogs. If we took a cost per or service. Once you fi nd what
thousand approach, we can see
your customers’ value, then you
how easily it is to reallocate a por-
can charge a premium for it.
Bakery
tion of the budgeting dollars from
Candles Made in 5) Speak about your cus-
Many different candles available direct mail and catalogs to email,”
tomer’s problems, not your
USA
he notes. ■
email: info@vickyscandles.com
products. Often, business
owners build an entire market-
Shoes, Sandals, Slippers, Aqua Socks, Clog Shoes,
ing system around the product
Hair Accessories & General Merchandise.
specifi cations. For instance, the
™
website and brochure will speak
®
endlessly about how fast a signal
www.starbaygroup.com
processor is, or how much data a
Tel: Óä£‡ÈÇn‡£ÈnnÊUÊToll Free: 888-882-5588
product can store. Instead, these
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“>ˆ\Ê->iÃJÃÌ>ÀL>Þ}ÀœÕ«°Vœ“
brochures should speak about
the customers problems and how
you, as a business owner, can
solve them.
2315 2603 5120 5201
6) Offer multiple products
for multiple customers. Not all
customers are the same. Some
customers may want an intro-
2088 2904 7615 6115
ductory offer, while others can’t
NEW
HAIR
wait to tell their friends about
ACCESSORIES
you. By treating every customer
COLLECTION
the same, you are doing a dis-
OFFICE & WAREHOUSE MANHATTAN NY SHOWROOM
390-400 Railroad Ave.
®
500 8th Ave. 2nd Fl #202
service to your business and
Hackensack, NJ 07075 New York, NY 10018
your customer. ■
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