Go Back to
www.IndependentRetailer.com
MARKETING
Secrets for Small Biz Success
SCORE, COUNSELORS of Facebook fan page. Start a blog Secure all variations on your
America’s Small Business and comment on other blogs. company’s domain name. Use
Owners, offers 10 tips for small Take this opportunity to com- online forms to encourage in-
business success in 2010: municate with customers about teraction. Add a shopping cart
1) Grow your customer your business. Go viral. to sell your products, not just
base. Understand your cus- 3) Surround yourself with promote the brand.
tomer demographics and why experts. Get feedback from ad- 5) Free up time to sharp-
they buy your products and visors you trust. Entrepreneurs en your focus. Organize for
services. Win clients over with count on SCORE for free and success. Set a time each week
new and diversifi ed products. confi dential business mentor- to handle routine tasks. Use
Offer multiple price points, and ing. Use a mentor to test ideas, a PDA to keep track of phone
create packages or customiz- map a sales plan and focus on numbers, dates, appointments
able plans which give your success. Ask SCORE for advice and meetings.
customers greater freedom by clicking on http://www.score. 6) Create experience
and fl exibility. org/ask_score2.html. events to draw in customers.
2) Expand low budget mar- 4) Add ecommerce through Host special events like dem-
keting. Promote your business a website. Your business needs onstrations, trunk shows and
for free on Twitter, and set up a a website to stay competitive.
continued on page 83
82 March 2010 Visit Online at INDEPENDENTRETAILER.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120