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MARKETING
www.thebaggler.com
Email Marketing
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3 Baggler Bags &
1 Baggler Bag EMAIL MARKETING has now MySpace and Twitter, websites and
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EXCELLENT VALUE!
come of age, with an extremely blogs, and email marketing.
RAPID TURNS!
GREAT PRICING!
high rate of return, outstanding “In these examples not one of
tracking, reporting, and automated the previous marketing/sales solu-
Come See Us At: The Las Vegas ASD Show
campaigns now available. More tions was removed. We can still
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businesses should be adding it to go to the local bank branch and
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their marketing solutions, accord- conduct business with a teller, and
Carry with
ing to Tim Pacileo, president, of we still receive direct mail adver-
MAKES CARRYING BAGS EASIER!
theBoardRoomAdvisors. “Back in tisements and newspapers with
Mixed
the early days, goods and services ads. What we did was add new
Shipper were marketed exclusively by word channels to our marketing mix and
Floor
of mouth and then by print, ini- that’s exactly what email marketing
Display
$222.00 tially newspapers that contained is today; a new channel that we
60 Pcs:
advertisements,” he says. “Follow- need to incorporate into our mar-
30 BAGGLERS
& 30 sets of ing newspapers came direct mail keting.” Pacileo says that the new
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and billboards and other forms of and improved email solutions of
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print media, then radio and TV. To- today provide insight and analytics
Tel. 207-441-4953 day, we also have the Internet, with into sales and marketing that was
Email: mark@thebaggler.com
social networks such as Facebook, not possible even a few years ago.
Not only is email marketing very
cost effective, it also tracks what
transpired with email, such as:
Was it opened, and by how
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many people?
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Who were they and how long
did they read it?
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Did they click on a link for more
See us at ASD in Las Vegas
info or for a discount coupon?
Feb. 28 – Mar. 3, Sands Expo Booth# 4862
Did they forward it to
a friend?
Did they share it online on
Facebook, Twitter, etc?
Pacileo points out that options
can also be added on, such as auto
responder, that schedule a whole
series of emails based on how the
initial emails were received. For ex-
ample, if the email was not opened
Factory Direct
after a number of days, a few more
#1 Sunglasses Distributor
emails are sent out, and if those are
Reading Glasses & Display
not opened, an automated phone
(ARWIN$Rs(OUSTON48
call can ask if the individual re-
www.PR
ceived the emails. The results are
sunglasses.com
continued on page 90
84 March 2010 Visit Online at INDEPENDENTRETAILER.COM
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