Go Back to
www.IndependentRetailer.com
COVER STORY
Apparel Trends
and Bargains
continued from page 66
off the original $29 price tag.
“This merchandise is all priced
the same; we sell it at 25 per-
cent,” says Olivarez. “With each
pallet, you take the total quan-
tity and the price is 25 percent. a good seller year round. We
The price is on the cover sheet price our sleepwear very ag-
when we fax or email it to the gressively, and the price point
customer. If a customer calls us is probably the main reason it
and says they want women’s is one of our best items. We
clothes, we will look at our pal- notice that a lot of our cus-
lets for one containing a large tomers today are looking for
amount of women’s clothing packaged type goods such as
and send it to them. If they say pre-wrapped items, or items that
they want men’s clothing, we are ready to be gifted.” Sweat-
look around for a pallet heavy ers and knit tops are way more
in men’s apparel. If they want
continued on page 68
just a variety of clothing such as
children’s, women’s and men’s,
we will send that to them. Our
Call for a FREE CATALOG
Over 20 Years of
Experience in Jewelry Manufacturing
sales executives try to fi t what
800-638-2586
8 \ �