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COMPANY SPOTLIGHT
Kole Imports: Your
Profi t Source
www.offthewallcreations.com
continued from cover
877-774-7257
its growing line of merchandise.
While adding to their line
of merchandise, Kole Imports
was just beginning to innovate Crystals
in the dollar-retail market. For
H500
example, when Kole sold party
favors, the company did not
H501
want to offer just two or three
Bookmarks
party favors; they wanted a
complete line: 20 to 30 items.
Window
Spirits Another action Kole took was
to quickly move away from
letting the Chinese factories de-
Spiral of
sign packaging. As Danny Kole
Life
explains, “It is tough enough
Reflections
5FM

t
'BY

having graphic designers here in
of Light
sales@offthewallcreations.com
the U.S. come up with packag-
ing that will sell well. Expecting
Chinese factories to come up
TRADEX is the Largest Manufacturer and Distributor
with packaging that would sell
of Handicrafts and Smoking Accessories
in the United States was just
www.wholesalecentral.com/tradexusa
backwards. We paid a lot of
attention to packaging,” he con-
tinues. “That way, people could
put our lines of merchandise
into their stores without dealing
with a mishmash of packaging
designs. We created brands
for different lines of merchan-
dise.” Kole today is selling
5,000 items in 35 categories
HAND CRAFT
ED
TO
BA
CC
O
AC
CES
SORIES
(and growing) today.
It was incredibly challeng-
ing in the 1980s and 1990s to
come up with excellent mer-
chandise that could be sold for
$1. Today, it is even tougher,
See us at the ASD Show in Las Vegas
Feb 28
th
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due to the weakening of the
Booth# S-5338 dollar and the run-up in pe-
troleum prices in recent years.
Tradex USA Corp
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�>���1�\���>`i�J��>`i���>��i��U 146 W 29th St Suite 3W1, New York, NY 10001 continued on page 80
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78 March 2010 Visit Online at INDEPENDENTRETAILER.COM
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