Cover03-10

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COMPANY SPOTLIGHT
Kole Imports: Your the one thing it hates is to lose
Profi t Source
a customer. One way they have
All of Your Sunglass & Eyewear Needs
I Sport I Assorted Kids Styles I
continued from page 78 found to make losing a custom-
Shutter Shades I Rimless
er a rare event is to give the
I Unisex IGoggles I
customer the best advice on
And Much Much More
That’s why Kole, in addition
to its dollar store line, is sell-
any product. “We look at our
ing a line of products priced at
customers as our partners. That
$5 to $10 per item. “We take a
may sound corny, but we are
Shutter Shades
Fit Overs
rather simplistic but effective
clear on one reality; if our cus-
approach to each of the items
tomers don’t do well, we don’t
do well. Our slogan is, we are,
Aviator
Metal Sport
we sell,” says Kole. “We look
at it and ask ourselves, ‘Is this
‘Your Profi t Source.’ Every per-
item a great deal for this price?’
son from the sales department
Kids Sunglasses Active Plastic
If we think it is a great deal, we
to the shipping department un-
Displays Available
derstands what that means to
U
buy it. If we do not think it is
Always New Arrivals
us,” says Kole.
Full Line of Accessories & cases
a great deal, we don’t buy. We
Visit Our Website:
want shoppers to walk out of
www.wholesalesunglass.com
the store and say, ‘Wow, I got
For Our Complete Line
a great deal on that item’.”
Or Contact Us Toll Free At:
866-385-2077
Even as Kole Imports has
Eden Eyewear P.O. Box 117452, Carrollton TX, 75011-8654
grown into a large company,
718-482-6970
Fragrance .com
For its fi rst 23 years, Kole was
Over 15,000 Brand Name
primarily an import/export com-
Original Fragrances, pany. “We have changed that
Skin Care & in recent years, so that we are a
Cosmetic Products
closeout company as well,” says
the president. “Last year, 20 per-
ALL AT WHOLESALE OR
®
100 % Original
cent of our sales were closeouts.
CLOSEOUT PRICING!
& Authentic
That is a giant shift in two years.
Register for your account online today
We have a whole staff looking
for closeouts.”
Register at www.fragranceX.com/Wholesale
Another big change Kole
ÕÀLiÀÀÞÊUÊ
>Ûˆ˜Êiˆ˜ÊUÊ
…>˜i Imports made to its line is

…ÀˆÃÌˆ>˜ÊˆœÀÊUÊ
ˆ˜ˆµÕiÊUÊ
œÌÞÊ
œœ}˜i
the addition of Promo Pal-

ˆâ>LiÌ…ÊÀ`i˜ÊUÊ
ÃÌiiÊ>Õ`iÀ
lets, which are prepackaged
ˆœÀ}ˆœÊÀ“>˜ˆÊUÊÕVVˆÊUÊÕiÀ>ˆ˜
>ÃÌœ˜ÊUÊÕ}œÊ œÃÃÊUÊ>˜Vœ“i
displays of merchandise. At
ˆâÊ
>ˆLœÀ˜iÊUÊ*iÀÀÞÊ
ˆÃ
trade shows around the coun-
try, mainstream retailers often
came into the Kole booths to
declare that they loved the Kole
product line, but did not know
continued on page 81
80 March 2010 Visit Online at INDEPENDENTRETAILER.COM
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