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COVER STORY
Apparel Trends
“Our nightgowns are priced be-
and Bargains
tween $1.50 and $2.50 for each
continued from page 67
unit, and there are 12 pieces
per pre-pack, so with the $1.50
seasonal for Spring Import, Inc. items, it is $18 per pre-pack,”
For example, in the summer it says Hu. “With merchandise
does a lot of dresses and knit priced this aggressively, we en-
tops. That is usually starting courage all of our customers to
in February. The hoodies and run specials. For example, on
sweater dresses sell around Au- the $1.50 items, we suggest that
gust and September, prior to the retailer sell it for $3.99, or
the cold season. we leave it open. We ask that two for $7. That is one of the
Spring Imports, Inc. does not the customers at least buy the reasons our sleepwear moves
insist on a minimum order, as pre-packs, and normally the so fast, shoppers can buy a lot
Hu explains. “We do not have pre-packs are between six or 12 of styles, put them in a rack
a minimum order, but rather let pieces. Normally anyone can and do a special. This moves
the customer buy what he or get started with our merchan- product very quickly, because
she needs. We feel that by put- dise right away. We fi nd that at that price, the customer will
ting a minimum on it, it might the orders eventually grow.” pick up two or three packs.
turn off some people who oth- Spring Imports does indeed “Every time our custom-
erwise might buy from us. So price its sleepwear aggressively.
continued on page 70
68 March 2010 Visit Online at INDEPENDENTRETAILER.COM
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