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MANAGEMENT
Trends to Test CEOs
increased board and regulator business on the environment,
continued from page 100
accountability, as well as intense CEOs must visibly deploy strate-
media exposure, CEOs must make gies to earn their credibility in a
innovation, differentiation and
collaboration, win-win partner- greener world.
superior performance.
ships, equitable rewards systems According to Parker, the
6) Escalating Costs. Due to
and stakeholder balance a part of overarching challenge that these
rising human capital costs and
the DNA of their organizations. trends bring to many CEOs re-
greater emphasis on the health
9) Instantaneous Global lates to communication. “CEOs
of people and companies, CEOs
Communication. With hydra- are struggling to build trust with
must understand and manage
like electronic blogs and social their employees. They need to
all the levers that create healthy
networks making it possible for develop communication channels
companies, not just the costs.
news (good, bad or fabricated) to mobilize their workforces and
7) Fear of the Future. As
to go global in a matter of min- other stakeholders, in a way that
people have lost their collective
utes, CEOs must be impeccably combats the noise and distraction
confi dence in top leaders and
authentic, globally literate and of working in today’s tumultuous
businesses, especially in the
facile with the new rules of environments. CEO communica-
U.S., CEOs must fi nd platforms
social media. tion is the foundation of building
to speak and act pragmatically,
10) Limited Natural Re- a healthy company.” ■
while creating a convincing vi-
sources. With greater public
sion of a better future.
awareness of diminishing natu-
Visit IndependentRetailer.com,
8) Public Scrutiny. With
ral resources and the impact of
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