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NEW PRODUCTS
Innovative Rice Cooker
IN 2008, while working on the Simmer this rice cooker also
fi rst ever Spanish rice function for includes the features that have
a rice cooker, the Aroma House- helped make Aroma, “America’s
wares’ product development team Favorite Rice Cooker,” such as a
had an epiphany: Spanish rice specialized function for brown
isn’t the only dish that requires rice, steam tray for healthy one
food to be fi rst sautéed, then sim- pot meals, and easy to clean non-
mered until done. A wide variety stick coating. What happens in the
of stovetop classics require the typical rice cooker is that the heat
same steps. That eureka mo- does not really reach a tempera-
ment gave way to a new patent
to a simmer. And like all Aroma
ture over 100 degrees, because it
pending technology, Sauté-Then-
rice cookers, it automatically
is essentially meant to boil water.
Simmer™. Sauté-Then-Simmer is
switches to a keep warm mode
In this rice cooker, when it is in
not only the fi rst rice cooker to be
once the meal is ready. Sauté-
the sauté mode, it reaches a much
able to sauté foods at a high heat
Then-Simmer is the perfect way
higher temperature.
for a prolonged period of time,
to easily make Spanish rice, pack-
The wholesale price on the
but this ground breaking tech-
aged dinner helpers, risottos, stir
rice cooker is about $28, and
nology also senses once liquid
frys, pilafs and more.
is added, to automatically switch
In addition to Sauté-Then-
continued on page 39
INDEPENDENTRETAILER.COM for Industry News & Updates March 2010 37
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