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NEW PRODUCTS
Name in the Frame
NAME IN the Frame offers a line product is shown on the screen.
of personalized prints and other The retailer has not purchased
accessible products that are avail- anything at this point, and does
able through the Internet. What not until the customer is ready to
the fi rm offers is access to high buy. The crown jewels of the prod-
quality images, which can then uct line are licensed products from
be personalized on the spot by the NFL, Major League Baseball,
the retailer or kiosk. These Name National Hockey League, select
in the Frame photos are often pur- colleges, as well as many award
chased by women for a hard to buy winning artists.
a gift man or teenage boy. Let’s names of players that everyone What the retailer or kiosk own-
say a female buyer visits the store knows and loves. The fourth jersey er needs is a computer, access to
and wants to personalize a photo centered in the picture receives the the Internet, and a recommended
featuring the Minnesota Vikings. A name of the person receiving the color printer that costs around
typical photo might be four Minne- photo. The buyer can also pick $200. The nice thing is that most
sota Vikings jerseys hanging in the their own number on the jersey. people in business already have
locker room, with the name and The name and number are entered these items. To get started with
number of famous players show- into the computer, and within ten Name in the Frame, you need to
ing. Three of the jerseys have the seconds a rendering of the fi nal
continued on page 39
38 March 2010 Visit Online at INDEPENDENTRETAILER.COM
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