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Contents BOWLERS JOURNAL INTERACTIVE


CREATED BY LUBY PUBLISHING 55 E. Jackson Blvd., Suite 401 Chicago, IL 60604 (312) 341-1110


LUBY PUBLISHING STAFF


Keith Hamilton President


Mike Panozzo Publisher


Gianmarc Manizone Editor


Bob Johnson Senior Editor


Barbara Peltz Advertising Manager


Michael Stassus Digital Content Specialist


ADVERTISING Headquarters (312) 341-1110


Keith Hamilton Luby Publishing, Inc. keithh@lubypublishing.com


ADVERTISING REPRESENTATIVE


Barbara Peltz Luby Publishing, Inc. 55 E. Jackson Blvd., Suite 401 Chicago, IL 60604 Ph: (312) 341-1110 Ext. 2002 Fax: (312) 341-1469 barbp@lubypublishing.com


36PBA XTRA


Inside 04


12 13


16 When Pete Weber starred in a “This Is SportsCenter” commercial re-


cently, he continued a rich tradition that includes legends Billy Hardwick and Don Carter. Check out those classic TV spots in Up Front.


STAY


UP FRONT Bowling instructor gets a


lesson of her own, thanks to Justin Bieber; The most expensive pair of lanes in bowling; NBA’s Washington Wizards go bowling — at the White House; The greatest bowling story ever told; Meet the much-celebrated ‘Backwards Bowler,’ Andrew Cowen; PDW puts the ‘P’ in ESPN with commercial spot.


CONNECTED Links to the latest news in bowling.


TECHNIQUE Team USA head coach, Rod


Ross, explains why it may be time to change your grip.


BALL REVIEW The latest and greatest.


36


PBA XTRA Chris Barnes talks new ball


company, big payday, and fresh perspective.


April 2015 3


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