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Franchise Focus Transformation


Shuttercraft’s offering has developed from a man-in-a-van franchise into a management investment opportunity


INVESTMENT LEVEL: FROM £11,000


be far exceeded by increasing marketing investment to generate more leads and sales, accelerating business growth. This strategy has enabled franchisees to employ fitters to do the installations a lot sooner than projected, which in turn frees up their time to concentrate on the sales and marketing and drive even more business in. This then transforms the proposition from a man-in-a-van business into an investment business model, with relatively new franchisees already enquiring about neighbouring territories to grow their business still further and capitalise on the growth market and keep up with consumer demand for shutters. Shuttercraft’s business model has


S


huttercraft are the UK’s leading window-shutter franchise company and offer franchise opportunities in selected parts of the UK only. The market for window shutters, or plantation


shutters as they are also known, is growing significantly year on year and Shuttercraft remain at the frontline of this growth market as more and more consumers choose to purchase a modern-day alternative to traditional blinds and curtains.


The Shuttercraft franchise has traditionally appealed to employed people looking for a new career that they can be in control of while benefiting from the franchisor’s successful business model, market-leading brand name and support. All of this lowers financial risk and optimises earning potential and profitability. Recent additions to the Shuttercraft team have proven that, with the right skills, motivation and investment, the limited man-in-a-van financial projections can


proven itself time and time again and, as their franchise network grows and expands across the country, and in order to meet demand, the brand have developed a second proposition to purchase the business as an investment opportunity by building it up quickly and offering franchisees the chance to sell a highly profitable business with low running costs and high profit margins. n


SHUTTERCRAFT


WEBSITE: www.shuttercraft-franchise.co.uk EMAIL: cgibbs@s-craft.co.uk PHONE: 0800 316 8630 CLASSIFICATION: Home improvements


March 2015 | Businessfranchise.com | 91


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