Franchise Focus
Bringing business and passion together
The rewards of a Home Instead Senior Care franchise are more than just financial INVESTMENT LEVEL: £37,500
Improvement Award in the Smith & Henderson Best Franchise Awards, its second consecutive 5 Star Franchisee Satisfaction Award and runner up in the Best Overall Franchise Awards 2014 in the £75,000-plus investment category. These are fantastic achievements for a company with almost 160 offices across the UK, providing care to over 8,000 clients and employment to over 7,000 caregivers.
A
ward-winning at-home care franchise, Home Instead Senior Care, is driven by a passion to deliver the highest-quality care and companionship
tailored to the individual needs of the client. The company positively impacts the lives of so many people – older people, their families, the community and its franchisees. Trevor Brocklebank, CEO and co-
founder, explains: “It’s the things we do every day at Home Instead that ensure our clients receive the kind of home care that each of us would want for a member of our own family. We are passionate about delivering a quality service and everything we do is focussed on helping our clients remain independent and in their own homes for as long as possible in familiar surroundings, enjoying a stimulating and enhanced quality of life.” Home Instead’s holistic approach to
care has been recognised with many awards across the franchise and care industry. These accolades are reinforced by the feedback from its franchise owners, whose responses to an independent survey culminated in the company being presented with the Continuous
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Strong support For prospective franchisees, moving into a new industry can be daunting. When you own a Home Instead franchise you’re in business for yourself but never by yourself. The company believes passionately in providing industry-leading support to its franchise owners, delivering a structured training programme as they get their business foundations in place. Franchise owners receive the best possible bespoke support throughout their journey – tailored to meet their specific needs – in areas such as business development, marketing, IT, finance and care operations support.
“The demand for home- care services for older people is growing”
Fantastic rewards With our ageing population and demand for privately purchased care increasing significantly year on year, the demand for home-care services for older people is growing at an unprecedented rate. Choosing a franchise in a market that has a promising and assured economic future is good business sense. Home Instead has a sound business model to help ensure both financial success and the delivery of the highest- quality care provision to seniors. When you join Home Instead Senior
Care, you join an award-winning franchise network who follow a proven, tried-and- tested business model, giving you the ideal combination of owning your own business
coupled with outstanding levels of support from the world’s largest non-medical senior care company.
Ongoing influence As a respected businessman and champion of elderly care issues, Trevor is much in demand to share his views on both the franchise sector and the care industry. He regularly visits the Parliament where he is actively involved in lobbying and is the treasurer and non-executive director of the United Kingdom Homecare Association and was recently elected Full Member of the British Franchise Association board of directors and chair of their Quality Standards Committee. He says: “We pride ourselves on being more than just a company that delivers the highest-quality care – we don’t just talk about the about the change that is needed in the industry, we actively participate and are proactive to ensure that individuals receive the quality care that they deserve. By raising our profile in both the care and franchise industries, we are able to highlight the fantastic work that we and our franchise owners are doing to achieve our mission to become the UK’s most admired care company through changing the face of ageing. “We are passionate about the quality
of care that we deliver and we are looking for like-minded individuals with a head for business, great people skills and the drive and determination to succeed. Our franchisees understand that this is a people business and our caregivers are the real heroes amongst us – the everyday superheroes who make a real difference in their community, helping to care for seniors – they are the face of Home Instead.” For more information, visit Home Instead Senior Care on stand F130 at The National Franchise Exhibition at Birmingham NEC on 20 and 21 February 2015. n
HOME INSTEAD
WEBSITE:
www.homeinstead.co.uk/franchise EMAIL:
franchiseinfo@homeinstead.co.uk PHONE: 01925 732 460 CLASSIFICATION: Elderly care
Investment: £20k-£50k
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