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Investment: £20k-£50k


Franchise Focus


A market leader


When you’re selecting a franchise in which to invest, it makes sound financial sense to choose a well-known and highly respected brand such as Caremark


INVESTMENT LEVEL: FROM £32,950 I


f you’re thinking of investing in the home-care sector, Caremark is one to consider. Established in 2005, the company in fact has roots going back to 1987, when Caremark CEO Kevin Lewis set up a rest home in Brighton. The success of that business led to social services inviting him, in 1993, to diversify into the provision of home care. Rapid growth followed and the business soon became a major provider in the area. Kevin realised there was a need


throughout the UK for the specialised care service methodology he had developed. His approach, supported by robust policies and procedures, made it viable for attentive care to be delivered efficiently on a national scale via home care franchises. From 1995 to 2001, Kevin built a UK-wide network of


76 | Businessfranchise.com | March 2015


successful franchise owners, becoming a market leader. Unsurprisingly, Kevin's success was recognised and his company was bought by a major PLC. Many people would have stopped at that point, but Kevin's desire to continue improving standards and broadening access for customers in this field led him to launch Caremark in 2005. Setting up the Caremark franchise enabled Kevin to gradually expand his unique vision of home-care culture across the UK and Ireland, delivering exemplary standards of care and support to all customers, as well as to franchise owners. Each franchisee gains the rights to a large, exclusive territory and becomes a valued member of the Caremark team, enjoying extremely high levels of professional,


business-oriented support on a permanent basis. A Caremark franchise is unique because franchisees receive much more than simply a 'home-care franchise in a box'. They get expert training so that they can gain confidence in running their own business and they also receive specialised ongoing support, both before and after their business is set up. All Caremark franchisees become part of an exclusive community of like-minded people, each running their own business, comparing notes, sharing ideas and experiences, and motivating one another. The Caremark culture ensures that franchisees are always supported, assisted and encouraged throughout every stage of the development of their business.


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