Market Focus


a rewarding Compassion


and commerce: combination


Running a care franchise offers rewards that will satisfy both your financial and emotional needs, writes Katie Shevlin


I


f you want to own a business and create a secure financial future for yourself and your loved ones but feel you will need that extra emotional fulfilment, a care franchise may be perfect for you.


By offering both employment opportunities for people in your local community and the provision of high-quality care for the elderly or disabled, your business can be a platform for real change in your local area. As John Kirk, a Home Instead franchisee, so eloquently


54 | Businessfranchise.com | March 2015


states in one of the following case studies, to run a care franchise you need a “caring heart and a commercial mind”. Experience in the care sector is not a


prerequisite to owning a franchise in the industry, but passion, drive and being a ‘people person’ is. Although initially the role will demand a more hands-on approach, the main responsibilities of a franchisee will revolve around business development and subsequent recruitment of office staff and caregivers. As well as the usual benefits that


come as part of franchisor support, such as help with marketing, admin and finances, the value of head office guidance increases significantly when you take into account the number of regulations and legal obstacles posed by a business in the care industry; the advantages of receiving assistance when navigating these areas of red tape cannot be overstated. Here, three franchisees reveal the highs and lows of their journeys from employment to successful business owner.


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