Franchise Focus
delivered by qualified and experienced carers, is highly valued by state care providers and helps to alleviate pressure on limited NHS resources. Most importantly, customers benefit from being looked after in the comfort and security of their own homes. The care and support they receive can help them to enjoy a fuller, happier life.
The chance to run a profitable and respected business The credibility of the Caremark brand and the high esteem in which the company is held are valuable assets from which franchisees benefit considerably. The Caremark formula follows a proven, experience-based system that incorporates a clear strategy for care business development and support. This unique focus, and the commitment of its
“Each franchisee gains the rights to a large, exclusive territory and becomes a valued member of the Caremark team”
enthusiastic, hands-on CEO, has enabled the company to consistently exceed growth and development targets. But what is the Caremark formula? In brief, it is a tried-and-tested system that provides people with the option to receive excellent care at home in a form tailored to meet their individual needs. The specialised home care that Caremark provides,
The Caremark brand opens doors Today, Caremark is a well-established and highly successful brand, working with GPs, consultants, hospital managers, NHS Trust operators, local authorities and social services throughout the UK and Ireland. Home care is a growth sector: people are living longer and so there is a steadily growing demand for health care for our increasingly aged population. In addition, there is developing awareness that care at home can benefit not only individuals in need but also the hospitals and other organisations responsible for looking after them. Caremark operates at the leading edge of the home-care market, with its main priority delivering the highest standard of care to customers. Accordingly, all franchisees are registered with the Care Quality Commission (CQC) before they can begin trading. CQC is the body that acts as the industry regulator for all businesses in this specialised sector. Caremark is also proud to be a full member of the British Franchise Association (bfa), which is the voluntary self-regulatory body for the UK franchise industry. Full membership of the bfa is important for retaining the company’s long-standing reputation and credibility in the home-care industry. It also provides prospective franchisees with assurance that the company meets the bfa's very high accreditation standards and that if they decide to invest they will have a potentially viable home-care franchise.
Investing in a secure, well-established company
The success of the Caremark brand is highlighted by the fact that the company now has more than 70 offices throughout the UK and Ireland, and as there are currently around 40 per cent of territories still available, new franchisees are continuing to join the Caremark team. The company is always totally transparent about the costs of becoming a franchisee. Investing in a Caremark franchise involves paying a one-off franchise fee that covers everything needed to begin, including the franchise licence, full training, computer software and staff e-learning programme, plus many other essential items such as start-up stationery and staff uniforms. After that, franchisees pay a low monthly management service fee that covers
Kevin Lewis
ongoing business support. In fact, ongoing support is a key element of the Caremark package. It includes regular visits from and communications with the regional support manager, which provides the opportunity for an expert to answer questions, provide useful advice and assess progress with the development of the business. Regular regional meetings help to keep things on a personal level, and prove that franchisees really are an integral and significant part of the Caremark family. They are a great opportunity to get together with fellow franchisees to compare notes, ideas and experiences. There are also practical hands-on workshops, which enable franchisees to learn tips and techniques to improve business efficiency. Then there’s the annual Caremark conference, an important occasion at which everyone gathers together to pass on significant industry information and celebrate the efforts of franchisees with awards. It’s clear that Caremark franchisees get
tremendous value for their investment. As mentioned previously, the comprehensive package includes essential training, ongoing advice and support and a variety of start-up assets. Most importantly, the initial package includes the licence to use the Caremark brand, which carries with it instant credibility as a highly respected care-service provider. The familiar Caremark name and logo make it possible to rapidly establish a viable business under the umbrella of an internationally known and valued brand name. These indispensible assets help to ensure that a newly established franchise has the best possible start. From day one, there is the potential for franchisees to earn a good income and enjoy a high level of personal job satisfaction making a real difference to people in the local community. n
CAREMARK
WEBSITE:
www.caremarkfranchises.com EMAIL:
franchise@caremarklimited.co.uk PHONE: 01903 266 392 CLASSIFICATION: Care
March 2015 |
Businessfranchise.com | 77
Investment: £20k-£50k
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