Market Focus
Surecare Keith Hume
launched his SureCare franchise in Merseyside in late 2014 after identifying a gap in the region for a high-quality, innovative care provider. Chartered management accountant Keith was able to make the investment in the franchise after taking redundancy following more than 25 years working in the manufacturing industry.
What appealed to you about SureCare? I was impressed by SureCare’s approach to developing and delivering care and home services. The company recognises that people’s requirements are changing all the time and that there is a need to provide a comprehensive range of services to meet those needs throughout life’s journey.
What kind of person do you think would suit a SureCare franchise? The company is correct when it says you do not need to come from a care sector background – you just have to have a passion for business and the determination to make a success of being your own boss.
How was the training and support from the franchisor? I was impressed by SureCare’s support during my week-long induction and in the months since I opened for business in October last year. The company has an experienced management team who all have their own areas of expertise across CQC, OFSTED, sales, business development, marketing and many other aspects involved in running a successful franchise.
We are also able to tap into the extensive knowledge of SureCare’s new owner and managing director Gary Farrer, who has previously built a thriving care business with a £5.5million turnover.
What are your plans for the future of the business?
As an accountant, one of the biggest attractions for me in deciding to buy a SureCare franchise was the opportunity to grow multiple revenue channels. While many other care companies remain very traditional in their approach – perhaps focussing on domiciliary care or childcare – SureCare recognises the opportunity to provide people with the complete range of care and home services. I am excited that I have the potential – with head offi ce’s support – to offer everything from personal care and support for the elderly through to babysitting. We are also keen to provide a mobile crèche service at wedding venues in the area and, in due course, may even consider developing our own children’s nursery.
The opportunities for franchisees are almost endless and one of the things SureCare encourages us to do is to come to them with any ideas or gaps for services that the company doesn’t currently provide. It is this can-do entrepreneurial spirit that appealed to me so much at the outset.
March 2015 |
Businessfranchise.com | 55
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