Franchise Focus Brewing up plans
Esquires Coffee is looking to expand its UK network INVESTMENT LEVEL: £150,000-£265,000
E
lease negotiation, bespoke store design, marketing, recruitment and continuous ongoing support and training. The Esquires Coffee head office team of dedicated professionals – who manage all supply relations, new product development and price negotiations as well as developing, managing and implementing marketing and promotion – are there to help and support you every step of the way. Esquires has developed solid
squires Coffee is gearing up for its busiest year to date, with plans for rapid growth not only in the UK but globally too. The premium organic coffee chain currently
operates in the UK and Ireland as well as in Canada, New Zealand, Australia, the Middle East and Asia. Esquires opened its 20th store in China
towards the end of 2014 and recently finalised the deal on a master franchise licence for Indonesia, which will see the brand open 40 new stores. With new territories being signed up on a regular basis, Esquires is certainly looking to capitalise on its recent success in 2015. Esquires Coffee currently has 25 stores
across the UK and plans to open another 18 by the end of the year. Along with the plans for expansion, Esquires is also in the process of rebranding its existing network of stores to reflect the brand’s new look. Esquires Coffee in Durham city centre has experienced strong week-on-week sales growth since it was rebranded in October last year. Esquires is also working on improving its food offering including its premium artisan sandwich range. Managing director and co-founder Doug
Williamson says: “At Esquires we strive to offer the very best beverage and food offering on the market. We are constantly evaluating our product range to ensure we have the best quality and choice for our
customers. We also value the importance of localisation and giving back to the community, and therefore encourage our franchisees to personalise their product offering through sourcing great quality products from local suppliers.” It’s this sort of localisation that helps Esquires Coffee stand out from the crowd; as an Esquires franchisee you have the benefit of being part of a chain whilst maintaining an independent spirit.
“As an Esquires franchisee you have the benefit of being part of a chain whilst maintaining an independent spirit”
Esquires Coffee offers its franchisees
a full turnkey package. Investment in the UK is £150,000 to £265,000 depending on the size and location of your coffee house. Esquires are currently looking for single, multi-store and master licence partnerships. The franchise fee for single sites is £19,500, whereas multi-store investors will pay £12,500 for following sites. For their investment, franchisees receive comprehensive training, full support with site selection and procurement,
relationships with leasing partners, finance providers and banks such as HSBC and Natwest over their 15- year history in the UK. Through these relationships franchise owners are able to benefit from access to finance to help open their stores. Esquires also maintains strong relationships with solicitors (franchise and property specialists) and commercial property agents. Esquires aims to work with the very best in the property, finance and legal industry so that when new franchisees come on board they can be assured they are receiving the best possible advice and support. Esquires Coffee is looking for franchisees
who are self-driven and goal-orientated. An Esquires franchisee should be a real ‘people person’ – in a public-facing business, personality is key. Esquires can teach you everything else. Franchisees that are committed to following the Esquires tried-and-tested franchise concept, who possess deep knowledge of their local market and demonstrate a hands-on approach to running their business, have a great shot at becoming successful leaders in the thriving coffee industry. n
ESQUIRES COFFEE
WEBSITE:
www.esquirescoffee.co.uk EMAIL:
franchise@esquirescoffee.co.uk CLASSIFICATION: Café
March 2015 |
Businessfranchise.com | 65
Investment:£100k+
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