Franchise Focus A tempting opportunity
Steak ‘n Shake is a classic American brand offering premium steakburgers and milkshakes
INVESTMENT LEVEL: FROM £240,000
most recognised brands in the restaurant business, with more than 114 million steakburgers and over 66 million shakes served annually. The Steak ‘n Shake brand – and its famous steakburgers, fries and shakes – still means freshness and quality.
Heritage
Steak ‘n Shake founder Gus Belt was a pioneer in the American restaurant business. In the 1920s and 1930s he realised that the burger had caught the public’s fancy; what was needed, Belt reasoned, was a superlative burger. His formula was simple: provide the best quality burger in the business and cook it in sight of the customer. Over eight decades later, Steak ‘n Shake is one of the
What do Steak ‘n Shake offer? Steak ‘n Shake steakburgers are made from 100 per cent pure beef selected from the best producers. Their fresh-cut fries are made fresh and not frozen, and their award-winning milkshakes are traditionally prepared by hand with real ice-cream. All are priced competitively. Steak ‘n Shake aims to provide the highest level of service and customer satisfaction where premium food is prepared and cooked to order, in sight of the customer, on a ‘half-table’ service – whereby the food is ordered at the counter but brought at the customer’s table.
The groundwork has been done Steak ‘n Shake opened a dedicated European office in 2011; since then they have opened key units in Cannes, Marseille and Ibiza and currently have more than 120 international units committed for development in France, Spain, Italy, Saudi Arabia, Kuwait, Pakistan and the UAE. With over 530 restaurants and more than 20,000 employees in the US, Steak ’n Shake has already proved to be a massive success, and the company intends to replicate this achievement internationally.
Graham Kerridge
What makes the ideal franchisee? Steak ‘n Shake is looking for individuals, partners and / or businesses who want to be part of their international expansion plans. You need a minimum of £240,000 in liquid capital to own and operate your first outlet and a view to opening more. The total investment is £550,000-£1,172,000. n
STEAK ‘N SHAKE
WEBSITE:
www.steaknshakefranchise.eu EMAIL:
ukfranchise@steaknshake.mc CLASSIFICATION: Premium Burgers
March 2015 |
Businessfranchise.com | 63
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