INNOTRANS PREVIEW XXXX
Delivering real ‘value’ to the parking experience
Imtech Traffi c and Infra’s Stephen Hoppe and Simon Jarvis, managing director of WPS Imtech in the UK, describe the company’s car parking technologies for stations.
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mtech Traffi c and Infra is a global provider of technical services and solutions within the transport and infrastructure environment. Its breadth of expertise and technology enables the company to provide innovative solutions for train operating companies (TOCs) and associated car park operators that deliver two principal benefi ts: maximised revenues and a signifi cantly enhanced customer experience.
Stephen Hoppe, engineering manager for rail at Imtech Traffi c and Infra UK and Ireland, says that Imtech recognises that the user experience starts and ends with the car park: “A well-designed and integrated parking operation is essential to delivering a ‘joined up’ experience that the rail commuter will value, and that is where Imtech Traffi c and Infra’s proven innovation creates real competitive advantage.”
One of the fi rst design considerations is the lighting, and Imtech Traffi c and Infra is well- known for its traffi c and lighting solutions, providing the very latest LED luminaires that in turn deliver cost eff ective, low maintenance and energy effi cient solutions in even the most challenging environments. At night and early morning, car parks can be dark and intimidating places. Hoppe said: “People prefer a well-designed, well-lit car park because it automatically makes them feel safer and more secure.”
Providing a car park in which a passenger feels ‘safe’ is of course a priority. The second priority is one of convenience. Integrating accessible and useful scheduling information within the car park is one such convenience where
118 | rail technology magazine Aug/Sep 14
customers recognise the value, and is an area of future development: “We already see such developments in airport and retail car parks,” he added, “and this trend is likely to continue. Having scheduling knowledge before going into the station allows customers to make informed decisions if a train is cancelled or delayed. Imtech Traffi c and Infra has the electrical and mechanical engineering expertise, as well as the latest information communication technologies (ICTs) to service this demand.”
Another ‘convenience’ is in how visitors access/ exit the car park and pay for their stay. This is where the advanced parking management systems from Imtech Traffi c & Infra’s parking systems business, WPS Imtech, really come into their own.
Simon Jarvis, managing director of WPS Imtech in the UK, said: “People want to know that when they get to the car park they will be able to park quickly, have options for how they can pay, and that the technology helps to speed up their onward train journey, rather than delaying it.”
Meeting such a need can be delivered by using WPS’ new ParkAdvance pay-on-foot parking system. It is built around a unique IP-based operating system architecture that enables it to simply and directly connect with multiple technologies being deployed in rail station car parks, both now and in the future.
Jarvis continued: “We believe that pay-on-
foot systems off er the greatest fl exibility and convenience for many station car parks, but ParkAdvance takes this fl exibility to another
level.”
ParkAdvance enables the total integration of parking into a customer off ering. Customers can pay for and reserve their parking online in advance, for example – be that for a single occasion or in conjunction with a smartcard- based season ticket purchase (this will also help to obtain email addresses, useful for marketing purposes.) An innovative parking payment ‘app’ that allows commuters to scan and pay for their ticket by smartphone also adds to the convenience, and, in the very near future, commuters will also be able to opt to enter and exit car using their contactless payment card as a combined ticket and method of payment.
The advantages of ParkAdvance are not only weighted in favour of the customer. Reporting and analysis functionality enables intelligent analysis on how car parks are used and by whom, increasing potential revenues for the car park operator (and the TOC) through marketing, incentives and loyalty schemes.
Prioritising the concept of increasing revenues and viewing car parks as an integrated part of user experience is already prevalent with many Imtech customers, where additional returns are being realised through retailer and eatery loyalty schemes, electronic free-space guidance and the introduction of car-location technology. The movement is heading towards an integrated, seamless parking experience that provides increasing value to both parking operators and their customers.
W:
www.imtech.com/EN/traffi c-infra FOR MORE INFORMATION
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