Waterpark Profile
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Parque Warner Beach
The world’s first waterpark featuring characters from Looney Tunes and Hanna- Barbera has opened outside Madrid as an added attraction to the city’s Warner Bros-
themed Parque Warner. Park World cools down in the Spanish sun
Getting wet with Scooby-Doo and Looney Tunes
completely different to other aquatic parks,” he notes.
As well as Bugs Bunny, Tweety Pie and other Looney
Tunes favourites, the Flintstones and Scooby-Doo also make guest appearances in the park, which was designed and masterplanned internally by Parques Reunidos, working closely with external design company DA2. Much of the theming, including the colourful beach huts and impressive façade that act as a giant billboard to encourage Parque Warner guests to visit, were completed by TAA Industries, a long time Parques Reunidos collaborator.
Controlled capacity “ It is hoped
up to 100,000 visitors will enjoy the waterpark facilities this season, both new and existing Parque Warner guests
The themed entrance by TAA F
or an introductory price of just €7.90 per person (the regular price will rise to €14.90), families – and the selection of slides and attractions is very family-focused – can enjoy 30,000 square metres of water-filled fun in a chilled-out, relaxing environment where tropical tunes are always in the air.
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Built at a cost of €8.5 million, the park includes a shallow depth pool with two water play structures (by Van Egdom and Empex), a lazy river and two interconnected wave pools overlooked by a beach with real sand. The facility, which can accommodate up to 4,000 daily guess, was officially opened on 17 June and will operate this season through until 7 September. Alongside Aquópolis Villanueva de la Cañada, it is one of two waterparks now operated in Madrid by Parques Reunidos. What sets Parque Warner Beach apart is the theming, says marketing manager Jaime Scott Peña. “The possibility of using and promoting the Warner trademark, characters and theming makes this area
Approval for the project was granted in 2012 after the results of a feasibility study conducted following requests from guests asking for more aquatic facilities. But why offer the waterpark as an upgrade to the existing movie-themed park rather than a standalone second-gate? “Warner Beach is an exclusive area for families who want to enjoy and rest during their stay at the theme park,” notes Jaime Scott Peña. “The aquatic park has a limited capacity so access must be controlled. The price is similar to that applied to the water area inside the Mirabilandia park of Parques Reunidos in Italy.” It is hoped up to 100,000 visitors will enjoy Parque
Warner Beach’s facilities this season, both new and existing Parque Warner guests, who now they have somewhere else to cool down and escape the Spanish capital’s hot summer temperatures, in addition to the park’s four existing water rides. And of course it can’t do any harm for the main park’s ticket sales or attendance figures. A similar model is in place at the new Agua Mágica waterpark just opened by the Looping group at Isla Mágica in Seville.
AUGUST 2014
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