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WhiteWater in Asia
Tianmu Lake Water World
tower, plus a large AquaPlay rain fortress, a wave pool and loads more. It is also the first waterpark of its kind that allows guests to be submerged into nature and explore the surrounding forest while enjoying the rides within.
WhiteWater, which recently opened a new office on Shanghai, will this year complete over 30 installations in Asia. Here are just three. Located west of Shanghai in the Jiangsu
Province, Tianmu Lake Water World opened in late May and is billed as China’s top ecological waterpark. The 47,700 sq m facility has been integrated into the natural landscape of the area and was designed to reflect serenity and peace. But that doesn’t mean you can’t still have a wet and wild time! Featured are a wide variety of exciting ride experiences slithering off each slide
North of Shanghai, also in the Jiangsu Province, is a new indoor waterpark filled with WhiteWater originals. Nantong Adventure Kingdom Water World offers nine waterslide experiences including an AquaLoop, children’s area, a highly themed AquaPlay structure, a family wave pool and a Double FlowRider. WhiteWater provided concept and schematic design for waterpark, with the sldes and attractions designed in bright colours. The 40,000 sq m facility maintains a constant temperature to imitate a summer’s day, all year round. It opened on 30 June. Over in Japan, Tokyo Summerland has opened the country’s first Abyss funnel slide. Located in the outdoor Adventure Lagoon waterpark, this impressive waterslide has been aptly named Dekasla, meaning big slide – and at 24m in height it certainly is. In fact the structure, finished in a striking black and white colour scheme, towers over the monumental Great Buddha of Kamakura and stands taller than a 5-storey building!
New dark ride product to be launched at EAS
The British company Holovis (
holovis.com) will be launching what it describes as “the next generation of interactive dark ride technology” at the upcoming Euro Attractions Show (EAS) in Amsterdam. At the show, a six seat motion vehicle wrapped in a 180° screen with stereoscopic audio will be on hand for visitors to check out. The Lost Cove offers an immersive experience for multiple
riders/players. Riders battle with the tides and currents to make their journey down a very unpredictable river. They can decide either to work as a team or competitively. Using handheld devices, players are completely surrounded by 3D real-time interactive media content through a 180° wraparound display, engaging all their peripheral vision.
The combination of organic motion, stereoscopic visuals, surround sound, special effects and the accuracy of the interactive gaming system puts passengers at the centre of the attraction. The system can be adapted to deliver a highly accurate, easy to use interactive experience allowing seamless player interaction in 2D and 3D synthetic worlds in any of the immersive systems, from flat screens to curved screens or Holovis’ own 360° MotionDome. “Each user can have a unique experience,” explains Holovis CEO Stuart Hetherington. “This stimulates ride repeatability, increased visitor engagement and high footfall levels. The complete solution is delivered from under one roof. This results in a de-risked approach when creating these complex attractions.”
16 Tokyo Summerland To service its clients in China and across Asia-
Pacific, WhiteWater has moved to a larger office in Shanghai. Along with space for of extra employees, the facility at the Jing’an Kerry Center on West Nanjing Road also offers more meeting spaces. “We are thrilled to have a new space that is reflective of, and responsive to the growth in this region,” notes Sean Hinton, WhiteWater’s executive vice-president for Asia-Pacific. “We invite all clients and partners to visit the new office and get to know our extensive and growing team in Shanghai. ”The Shanghai base now becomes the largest of WhiteWater’s 20 sales offices worldwide, second in size only to the company’s headquarters in Canada.
whitewaterwest.cn
Mobile downloads expected to outsell
traditional ride photos Well-known as a supplier of on-ride photography, the British-based company Picsolve has expanded its product to take advantage of digital trends, and say theme parks have a lot to gain from guests’ desire to stay connected on a day out. “We are now seeing half of all users downloading their images via mobile devices,” reveals Picsolve’s global business development director, Baz Slatter. “With the numbers of those then choosing to share images via social media experiencing 90% growth in the last year we expect to see this behaviour as commonplace by 2015.” Picsolve’s digital product suite has so far been rolled out to over 100 attractions worldwide. Available in 13 languages, it allows guests immediate access to their images via an easy to use app for Apple and Android devices, and includes a link back to partner attractions’ websites. The company’s research shows that every shared image reaches on average seven of the guest’s family and friends. But can digital products deliver better levels of profit than traditional ride photos? “It is over simplistic to say digital margins are better than print,” notes Slatter. “The infrastructure required to both build and support the underlying technology, and the cost of providing hosting and speed of service to a global digital audience, is significant. There are also consumer trends in other sectors which highlight how consumers expect digital products to be cheaper. Ultimately it all comes down to the usual matrix of volume/cost/margin to influence pricing. At Picsolve we are investing in both print and digital during the transition in consumer demand and are ready for the inevitable shift to digital in the coming years.”
picsolve.com
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