OUTDOOR & FITNESS
European outdoor turnover hit ¤10 billion
By Jonathon Harker
€10BILLION IS a conservative estimate of the European outdoor industry’s annual turnover at retail, according to the European Outdoor Group (EOG). The State of Trade report for 2012 said that at the wholesaler level, figures from outdoor brands reveal a year-on-year value growth in overall sales of one per cent in the same year. The data, gleaned from more than 100
brands across Europe, found that apparel made up a whopping 53 per cent of the sector’s sales, with footwear trailing at 26 per cent, accessories at seven per cent, backpacks and luggage at six per cent, tents and climbing equipment both at three per cent and finally sleeping bags and mattresses at two per cent. Within the apparel category, outerwear tops made up around 42 per cent, followed by midlayer at 20 per cent. “The report continues to develop year- on-year and is a major achievement due to the ongoing efforts of both the EOG and more than 100 brands across Europe,” commented European Outdoor Group secretary general Mark Held. “State of Trade is a very important
project for the European outdoor industry and provides extremely valuable insights that can inform strategic business decisions. There is still time for brands, and
APPAREL – 53%
- Outerwear Top - Outerwear Bottom - Midlayer Top - Midlayer Bottom - Primary Layer Top - Primary Layer Bottom - Apparel Accessories
FOOTWEAR – 26%
- Boots - Midcut Boots & Shoes - Shoes - Sandals - Shoe Accessories
BACKPACKS & LUGGAGE – 6%
- Backpacks - Luggage - Pack & Luggage Accessories
“Being able to refer to hard, reliable data for business planning has never been more important.”
Garmin launches Vivofit fitness brand
By Jonathon Harker
GARMIN HAS joined the ‘wellness’ market with the Vívofit fitness band. Beneath the Vivofit’s colourful veneer is a fresh concept for the fitness market. The range has an easy-to-read display
featuring distance travelled, time, calories burned and steps paced. Cleverly, Vivofit takes on the personal trainer role and sets
attainable daily goals based on the user’s activity levels. It adjusts those as you go along, nudging the wearer closer to fitness. Handily there’s no need for users to stop and sync data to see progress as the stats are stored on the wrist and a one touch wireless sync button links with Garmin Connect.
www.garmin.com
OUTDOOR ACCESSORIES – 7%
- Cooking, Eating & Hydration - Lights, Poles - Navigation Equipment - Snow Safety & Equipment - Camping Furniture - Accessories
TENTS – 3%
- Portable Tents - Non Portable Tents - Tarps & Sun Protection - Tent Accessories
SLEEPING BAGS & MATTRESSES – 2%
- Sleeping Bags Down - Sleeping Bags Synthetic - Sleeping Accessories - Mattresses
retailers with own brands, to participate in the 2013 research, and I encourage them to do so.” David Udberg, EOG president, added: “Being able to refer to hard, reliable data for business planning has never been more important. Indeed, in these particularly demanding times, such insight can make the difference between success and failure. Strategically, this data is invaluable to
brands as well as to our sector as a whole when liaising with other commercial bodies and, indeed, with the politicians and civil servants who have so much influence across Europe.” The EOG report is now in its third year,
and reports on wholesale ‘sell in’ figures for products across a total of 22 European countries.
www.europeanoutdoorgroup.com
‘First mountain- proof smartphone’
By Jonathon Harker
QUECHUA HAS produced what it says is the first mountain-proof smartphone. The shockproof device has a long battery life – a 3,500mAh battery for an extended life in GPS use – and applications specifically designed for hiking built-in, including altimeter, barometer, etc. The five-inch screen boasting phone has a five megapixel camera, 1GB RAM memory, 4GB flash memory and 3G, Wi-Fi and Bluetooth connectivity. RRP is £199.99. Quechua is another own brand from Decathlon owner Oxylane.
www.quechua.com/en-GB
Apparel dominates the market making up almost half of total turnover number
CLIMBING EQUIPMENT – 2%
- Helmets - Harnesses Ropes - Slings
- Climbing Devices - Carabiners - Quickdraws - Rock Protection Via Ferrata Equipment - Crampons - Snow & Ice Protection - Crash Pads - Climbing Shoes - Chalkbags & Chalk - Slackline Kits - Climbing Other
BIKEBIZ.COM
BIKEBIZ FEBRUARY 61
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