ZYRO CYCLE VISION
Both an LED light and rain cover are built into this Abus lid
Colour matching is central to the Altura 2014 line
Abus’ take on a cardboard helmet Fresh Altura Team gear
Exteondo has some seriously lightweight gear for 2014
given a special opportunity to carry a commemorative Tour de France Welcome to Yorkshire jersey. There are limited numbers of the jerseys, which were offered exclusively at the show, with dealers signing up for packs of ten, with each jersey retailing for £45. In other garment news, the Airstream casual line has been overhauled, with small price increases throughout, but many more additional features more than make up for the rises. Female cyclists are also now served by a
Genuine Innovations
new ProGel bibshort and a £40 tech jersey made from soft fitted lycra with added reflective detailing. Colour coordination is now ever-present throughout the Altura catalogue, making it easier than ever to up-sell matching garments.
Panaracer Altura’s new saddlebag
Hamax’s up front child seat and windscreen combo
With the progress of 650b mountain bikes, Panaracer has introduced two new tyres to suit, one of which has been developed alongside rim experts Pacenti and features an all mountain suited tread in 2.1 and 2.3 widths. For a lower rolling resistance and perhaps for
when the trails turn a little dustier, Panaracer’s Quasi Moto 650b tyre will suit. For the road cyclist who takes the occasional
Abus has extended its Bordo series
shortcut off road, the label has also introduced the Gravel King. This 120tpi tyre is resistant to puncture and will come in 23, 25 and 28c widths, with the 23c weighing in at a mere 220 grams. Onto high-end road, look out for the Evo2 in 23 and 25c widths. This tyre has a special rubber compound that is said to be equally as good in wet and dry conditions and doesn’t react differently in high or low temperatures.
Fenwicks has undergone a revamp
A show exclusive tour jersey
New easier to use air cartridge from GI
Torq has new flavours now carried by Zyro
Panaracer’s TourGuard Plus Fenwicks
Fenwicks has undergone some changes to packaging in response to feedback and you’ll now find twist tops as opposed to a pipette lid on all bottles. With a big marketing push promised for
2014, as well as the sponsorship of the NFTO pro team, Fenwicks will be looking to build its brand awareness to the levels some of its competitors enjoy. On the products front, there’s a new 250ml
size for lubricants, retailing at £20 a bottle and 100ml for £10. The Fast Blast degreaser also joins the range, combining four solvents and a PH neutral formula to remove dirt quickly without any nasty side effects.
BIKEBIZ.COM BIKEBIZ FEBRUARY 29
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