THE LONDON BIKE SHOW ONE FOR THE DEALERS: CYCLEFIT'S SYMPOSIUM
The world’s bike fitting experts will all be under one roof this
February and they’ll be running workshops for trade visitors
CATCH UP WITH THE ACT
THE FITTING landscape is built on shifting sands with almost every organisation keen to launch some new technology or initiative – so which is correct and in which should a dealer invest? Well if that's an area of your business you're considering expanding, the International Cyclefit Symposium is well worth a visit. With seminars from internationally renowned scientists and bike-fitting experts, as well as a series of hands on, interactive workshops, the Cyclefit organised event will be a learning experience for beginners and shops with a history of bike fitting alike. Phil Cavell, who has organised the
event said: "The DNA of ICS is to be a completely neutral learning forum where we all leave our collective affiliations and allegiances at the door and where every person’s view is respected and weighed wherever and whomever they come from. It is vital
GETTING THERE TUBE
The nearest tube station is custom House on the DLR. The Jubilee Line is recommended as
the quickest route towards ExCeL and ICC London from Central London. Alight at Canning Town to change onto the Docklands Light Railway (DLR) bound for Beckton (use stairs, escalators or lift up to the DLR platform). DLR trains toward the venue normally depart from platform 3. Visitors should be aware that only
DLR trains in the direction of Beckton serve ExCeL London – do not use DLR services in the direction of Woolwich Arsenal from Canning Town.
“The DNA of ICS is to be a completely neutral learning forum where we all leave our
collective affiliations and allegiances at the door and where every person’s view is
respected and weighed wherever and
whomever they come from.”
Phil Cavell, Cyclefit
that this independence is stubbornly maintained for everyone's benefit." Having said that, and seemingly in
contradiction – the commercial opportunities of fitting are bought into sharp focus with ICS 2014 being held at The London Bike Show. This partnership has realised a long held ambition for Jules and Phil that ICS would incorporate some kind of public face and expo so the brain-trust of the fit-world are not completely abstracted in their conversations but indelibly connected to both the industry and consumers of bicycles. Cyclefit will also be contributing to
the Stage line-up as James Hewitt will be speaking every day of the Show. Everyone who signs up for ICS 2014 will automatically get a pass for The London Bike and Triathlon Shows. To register for the ICS, visit
cyclefit.co.uk/ics-2014-registration or call Cyclefit on 020 7430 00830.
Among the stands you’ll find the ACT, exhibiting with Cytech’s cycle training courses in mind, but also available to discuss ATG training, retail finance and what membership can do for your store. While you’re there, why not test your mechanic’s skills against the clock with the return of the Fastest Wrench in the West competition. The Fastest Wrench requires competitors to remove an inner tube from the wheel, replace and inflate and re- assemble the brakes. Record the overall fastest time and you will be crowned The Fastest Wrench! The current record, from 2008, is set at an impressive 44.62 seconds. Free to enter, the Fastest Wrench will be running throughout all four days of the show.
CAR
When driving to ExCeL London follow signs for Royal Docks, City Airport and ExCeL. There is easy access from the M25, M11, A406 and A13. For Sat Nav purposes, use the postcode: E16 1DR
BIKE ExCeL London is located at: One Western Gateway, E16, Royal Victoria Dock, London E16 1XL. There will be a free bike parking
area inside the show. The area will be constantly manned, but do bring a lock with you on the day. Make sure you get there early as it will be first come, first served. There are also bike racks outside ExCeL.
46 BIKEBIZ FEBRUARY
BIKEBIZ.COM
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