DISTRIBUTION NEWS Core-king month for distribution deals
Fix takes on Nookie Extra links up with Crank Brothers Madison gears up with Bliss Protection Flick to page 19 for all the link ups announced at Core Bike and 51 for link ups from The Bike Place
By Mark Sutton
FIX AND NOOKIE Fix Distribution has added Nookie Bikes to its portfolio of bike and components brands, with stock now available. For 2014 there are four complete bike builds in the range, all built around a super-clean and dialled, 100 per cent cromo hardtail frame. Prices range from £529.99 for the base-spec'd, rigid forked Rogue 4, up to the top end Rogue 1 at £1,199.99, with top-drawer parts throughout. The mid-range Rogue 2 and 3 models at £849.99 and £649.99, respectively. All the bikes are built with a mixture of Nookie, Halo and Gusset components. Bikes are due to land on these shores
around the end of April, but Fix is already taking pre-orders. See
fixdistribution.com for prices and pre orders on 07974 198664.
EXTRA AND CRANK BROTHERS Revealed just prior to Core Bike, Extra has become the source for all Crank Brothers goods going forwards. Extra UK has partnered with the Selle
Royal Group for many years and the synergies already in place led to the inking of the new deal. Extra UK replaces 2pure who has
distributed Crank Brothers for many years. The former distributor was praised for its contribution to the growth of the brand. 01933 672170
MADISON AND BLISS Madison has taken on exclusive distribution in the UK and Ireland of the Bavarian brand Bliss Protection, known for its advanced range of protective gear. The brand will be unveiled at Madison’s
trade-only show iceBike* on February 25th to 27th 2014, with stock becoming available during March. Bliss has pioneered its Armourgel
System (ARG), which forms the basis of much of the Bliss product range. It Armourgel absorbs and dissipates energy,
greatly reducing impact forces transmitted to the body.
The special structure of Armourgel allows the material to absorb 80 per cent of the impact energy and unlike PU or EPS foams, Armourgel can be subjected to multiple impacts onto the same point without being destroyed.
www.madisonb2b.co.uk
There’s more up to the minute distribution news at
tinyurl.com/bikedistribution
10 BIKEBIZ FEBRUARY
BIKEBIZ.COM
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