TAIPEI CYCLE SHOW 2014
Globe trotting cycle trade
Why would British companies fly 13 hours to exhibit at Taipei Cycle Show? Jonathon Harker asked four UK firms to explain the draw of the international cycle show and for a hint at what they’ll be launching…
QUINTON PULLINGER, MARKETING MANAGER, ASIA PACIFIC, BROMPTON
WHY TAIPEI? “Brompton decided to exhibit at the show for a number of reasons, but no single one stands out. “We did so partly to legitimise
our brand within the bicycle industry; you gain some kind of credibility as a brand from your industry peers by being at these shows. After attending the Taipei Cycle Show for a few years you are suddenly approached by component manufacturers, distributors and dealers from all around the world that now have interest in your products. This slowly evolves into some good business relationships. “These relationships are maintained at the shows and when London is a 12 hour flight away, you don’t get to see your customers as often as you should. The show allows you to build and maintain
BIKEBIZ.COM
those relationships on a more personal level.
“Existing and new distributors,
dealers or suppliers gain more confidence in you and your business and are more willing to invest in your brand or make special parts that are Brompton specific, etc. This benefits us and it enables us to make better bikes and products for all our customers. “With the UK being our home
market, we are relatively well known, but the world is still there to be convinced – even if we sell into more than 40 countries already. “Imagine if each major city
around the world had as many Brompton’s riding around as we have in London...”
WHAT ARE YOU SHOWCASING AT TAIPEI? “We will be exhibiting a mixture of our range in various colours and configurations. Brompton doesn’t really have standard models as I am sure BikeBiz readers are aware, just a good mix of colour and handle bar types will be on display. “Also keep a lookout for a sneak peek at a new Limited Edition bike for 2014 that will be appearing at the Taipei show. “We will also display our full
range of luggage and accessories with a twist. We will launch a new range of Stylish, City-chic luggage with a hint of British heritage.” 020 8232 8484
brompton.com/contact
BIKEBIZ FEBRUARY 13
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