THE BIKE PLACE
On track Roux’s Vercors T7 2x2
Bickerton Bikes sold around 600,000 units back in the olden days and now the folding bike brand is back in the UK through newly signed distributor 2x2. This appearance was the first UK show for Bickerton (in 40 years or so), with stock arriving in time for the key March season. 2x2 told BikeBiz of the kudos the brand is still enjoying, judging by the dealers reaction at the Bike Place. Sporting a decidedly on-trend Farrow and Ball-eque paint job, Bickerton starts with a £399 folder. 2x2 noted that Bickerton Bikes could fill a hole in the folding bike market for IBDs.
The distributor was also showcasing Roux,
which it said had been ‘awesome for us’. Highlights include the Vercors T7, an entry-level tri bike near the £500 mark. The beauty of the range is, we were told, that it is UK designed: “Lots of the popular road bike brands are US designed, so there’s not so much cross or audax or tourers from them, but we can do whatever we like with these. Roux fills a gap.”
BIKEBIZ.COM BIKEBIZ FEBRUARY 51
With ever more significant players exhibiting, Silverstone-set Bike Place is proving a significant lure for bike dealers. Jonathon Harker headed to Northamptonshire’s other bike trade show…
Just Riding Along
In its first year at the Bike Place, Industry Nine Componentry was showcased by recently signed distributor Just Riding Along. Industry Nine’s typically (but not only) aluminium- spoked line-up was on display, with prices beginning around the £850 mark up to £2,000 and over.
Stanton
Stanton’s UK-designed bike range is still very new but it has managed to score Dirt 100 awards for its first three years, setting the bar high for next year. Designed in the UK, manufactured in Taiwan, the brand makes use
Stanton’s Sherpa
of Reynolds steel with key models including the Slackline and 650b Switchback. Sales are currently online, but Stanton is very keen to link up with more shops to give the brand a wider audience.
Ultrasport Europe
Best known for its urban range and sewing up swathes of London’s cycle market with its signature Lennox helmet, Bern is broaching into less familiar sectors, with a wider range of off-road helmets. The new MTB helmets are a sign of things to come, we’re told. More immediately, Bern has designs on cycle cities outside the capital, not least Cambridge and Oxford, both key targets. But it
Bickerton Bikes are
back...via 2x2
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