ICEBIKE* 2014
Pearl Izumi is one of the brands picked out as hitting high growth levels in 2013
Ice*picks
How has Madison and the freshly formed Sportline fared in 2013 and which brands have been star performers? CEO Dominic Langan tells Jonathon Harker the state of play and reveals the changes lined up for iceBike* 2014…
FROM MADISON AND SPORTLINE’S perspective, how has the market performed over the past 12 months? Madison performed well in 2013 and overall grew by 23 per cent. GoPro more than doubled in turnover in 2013 but we also saw 34 per cent growth of Pearl Izumi, Genesis bikes were up 26 per cent and Saracen was up 21 per cent in a difficult year for bikes generally in the UK. There were great performances from Garmin, Continental, Park Tool and of course Shimano, to name just a few success stories. However, there is no doubt that market conditions were tough in 2013, the weather was challenging in the early part of the year which is never great. We have also undergone some considerable changes in our brand offering during the year which in the medium to long-term will be for the better, without doubt, but nevertheless were cause of distraction during the year. Some product categories are weak at the moment, whilst others are strong and certainly
BIKEBIZ.COM “Madison
performed well in 2013 and
overall grew by 23%”
Dominic Langan, Madison
within the specialist retailers there are definitely those who are finding the market tough right now for various reasons and those who are flying. The focus at Madison is to continue to source the best brands possible, make sure we are at the forefront of innovation within our core channels in terms of the products and services we offer and to continue to build market share.
Many of our readers will be familiar with iceBike*, but for any new readers or bike shops out there, can you outline why the show is a must-attend event? Madison invests a huge amount of money and resources into creating iceBike* each year. It is the best way to see everything Madison does in one place and we do everything we can to make it informative, educational, social and enjoyable. We invite the owners of all the brands we represent to work their own booths so you can talk to the horse’s mouth. We have
all the latest products on display, we run seminars on products but also on visual merchandising and other subjects which we believe will help the specialist retailer run a better business in an every more challenging environment. We also run some amazing show exclusive offers to help spring board your business for the imminent season ahead. iceBike* creates the opportunity for us to meet our customers and for our customers to meet us. There is a huge social element to the event because Madison is a business with a long-term outlook and relationship is very important to us. Nothing beats some time away from the business enjoying some food and drink and above all some quality time to talk.
Now that the business has split between Madison (P&A) and Sportline (bikes) will that impact on iceBike* at all? Or will it be business as usual at the show?
BIKEBIZ FEBRUARY 39
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