THE BIKE PLACE
Cannondale POS offerings from CSG UK
CSG
Debuting at the Bike Place, one key appearance at the CSG stand was from MD Russell Merry, but aside from the returning boss there was plenty to hold the attention. Rachel Atherton’s winning GT Fury was on display as was CSG’s new POS for Cannondale. With a self confessed aim to give the brand the kind of UK presence it should have, recruits like an ex-Nike store man been brought aboard to come up with POS and solutions for the brand in store. We hear Yeovil’s Tri UK will be pioneering some interesting POS along those lines. Product-wise you may have seen much of what was on offer at previous recent launches, but we can reveal that prices are down on GT suspension bikes due to post launch currency fluctuations. Sticking with the POS world, Charge is sending out a shop fitter to 20 of its key dealers to create a dealer-specific set up. Product-wise, Charge’s low priced foray into the fat bike market (Cooker Maxi, £1,200) sold out quicksmart. The brand had special edition link ups with Red Bull and Vans on show. CSG’s Clive Gosling told us the BMX racing market has been picking up over the past six months or so, helped by the fact there’s now over 120 BMX clubs in the UK and councils are installing pump tracks and the like, keen to keep that Olympic legacy going. CSG’s Own brand Xposure is getting some local custom wrapped frames limited edition-style, while Sugoi has a number of new POS options. The new Zap jacket, pitched as the ‘world’s most reflective jacket’, was an eye-catching attraction too, priced at £100 with three colour iterations. At the show there was chatter around Sugoi’s acquisition of Sombrio, but how that affects distribution remains to be seen.
Giga Power Blocks
Giga Power is a sizable OEM supplier of brake pads to the some familiar brands and according to the firm, exhibiting at a trade show for the first time in the UK and looking for new dealers, compares favourably with many leading brands of brakes – head over to the Giga Power site for more on that.
Rubena
While it is still bedding into the UK market,
BIKEBIZ.COM
Greenover/i-skute might be best known for Lucky and Grit scooters as well as Nutcase helmets, but it was largely pushing last year’s bike signing Rocky Mountain at Silverstone. The distributor is mainly bringing full-sus MTBs in the UK such as the Element 29er and Thunderbolt 650b. Tech-wise, Rocky Mountain’s patent pending Ride-9 system allows riders to customise geometry and suspension rate however they desire. New signing Wishbone is pitched at the balance bike end of the market. For those
lids within the range. NRG4 is particularly excited about Kali’s expansion in road helmets, including the Phenom, offering some very reasonably priced helmets. Craig Middleton told BikeBiz that NRG4 has been taken by surprise over Kali’s popularity, with the stock ordered in pre-Christmas selling out far ahead of schedule. Also on show was an early prototype road light from Tumble and Fall, Source hydration and waterproof protection from Loksak – pitched as ideal for commuters with three in a pack for £8.99.
BIKEBIZ FEBRUARY 53
Jungle’s latest signing is BOS suspension
You won’t miss Sugoi’s new Zap jacket if you meet someone wearing it down a dark alley
Rubena has tripled its business in a year, which isn’t too shabby. Product wise, the City and Trek tyres are the biggest sellers and the Highlander is set to come in more size variations. A significant area for development is Rubena’s online presence and a much improved dealer locator, set for launch very soon. In terms of marketing, Rubena is the official tyre sponsor for Savage Skills for 2014.
Jungle Products
Santa Cruz has been a big success for Jungle Products, but the distributor is keen to stress it’s not a one-brand shop. Isaac’s monochrome road bike line-up, for instance, has modest stock-in requirements, we’re told, with a mostly carbon range complemented by some new alloy editions. Juliana’s female-oriented mountain bike
range comes from the brain of Juliana Furtado, first launched back in ’99 in association with Santa Cruz, with Furtado’s nickname the Queen leading to those crown head badges. The brand – which is about as far from shrinking and pinking as you can get – has been selling well with Jungle, full of eclectic details like the Joplin range being named after Furtado’s favourite singer and bike decals worth a closer look if you get chance. Jungle hadn’t long signed BOS suspension
before the show, so it was something of a rush to get product to Silverstone, but there it garnered lots of attention. Crucially, Jungle is now the service centre for BOS.
Greenover/i-skute
Rocky Mountain’s full sus range is available via Greenover
interested, the New Zealand brand is already in stock and on the B2B site.
Surf Sales
Transition and Ion took pride of place at Surf Sales’ stand. The Ion clothing and protection
Transition fat bikes via Surf Sales
range includes everything from bikewear – cargo shorts, hoodies, shirts and tees – to protective shorts, gloves and pads. The brand also brings a full range of eyewear to the bicycle market.
NRG4
Kali helmets were snapped up by NRG4 late last year, including MTB, BMX, kids and road
Kali’s expanded road helmet range is one to watch
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96