OUTDOOR & FITNESS
Festival of sport targeting runners and cyclists alike
New multi-sport event aims to introduce people to new sports, from running to endurance MTBing By Jonathon Harker
THE NUCLEUS is a brand new ‘Festival of Sport’ from organiser Just Racing UK, taking place in June 2014. Mixing running events, triathlons, cyclosportives and endurance MTBing with food, music and entertainment, the Nucleus will run over three days in Northamptonshire. Appeal to a wide demographic and
encouraging attendees to try new sports is a central aim for the event. A Just Racing UK spokesperson told
BikeBiz: “Essentially, we want to create an accessible event that doesn’t narrow it down to one discipline, or one small group of people. “The weekend is designed to be open
to all ages, levels and abilities – and to be as much about families and novices as much as it is seasoned athletes and ‘weekend warrior’ folk. It is about encouraging people to give sports a go
that they mightn’t have done previously and opening them up to participation outside of their ‘comfort zone’. “We would love it if ‘road cyclists’ came along to the event and were encouraged to try out mountain biking for the first time, or ‘runners’ were able to try out their first triathlon, for example.”
The event is free for spectators and
visitors, who can enter the Nucleus and enjoy the various entertainment options on offer over the weekend. Just Racing UK added: “The event is designed to inspire those who are spectating and supporting as much as those who choose to race and compete.” The Nucleus will run over June 27th to 29th at Boughton House, Northamptonshire. USN Nutrition has been confirmed as event sponsor and more trade link-ups and a potential expo element are to be confirmed soon.
www.justracinguk.com
Plymouth firm takes on H.A.D and F
By Jonathon Harker By Jonathon Harker
OUTDOOR DISTRIBUTOR SMG Europe has taken on exclusive UK and Ireland distribution duties for H.A.D and F. H.A.D (Head Artist Design) is a
multifunction headwear brand that carries over 200 designs and is stocked in over 1,500 stores across Europe. F specialises in lightweight baselayers and functional socks, sold through over 500 specialist retailers. Both H.A.D. and F are part of German clothing firm Pro Feet Functional Wear. Commenting on the new distribution
arrangements, SMG’s MD Chris Northmore said: “We are delighted to be adding these two new quality brands to our portfolio and are looking forward to introducing them to the UK market. “Both brands are well known
across Europe and will further establish SMG Europe in both the outdoor and the sports markets.”
www.smgeurope.com
60 BIKEBIZ FEBRUARY
OUTDOOR INDUSTRY veteran Frank Hugelmeyer, president and CEO of the Outdoor Industry Association (OIA) in the US, is to be a headline speaker at this year’s Conference and Annual General Meeting. In his address
Hugelmeyer is set to make a stark statement to the trade: “Many hold a romantic vision of an outdoor market gone by. But today’s customer is not tomorrow’s outdoor consumer and the demographics of America and the world have altered…permanently. The industry’s traditional definition of ‘outdoor’ is rapidly evolving and it will become very different as future consumers and cultures define it.” Hugelmeyer has been in the outdoor trade for 26 years and will speak alongside Tashi Sherpa from Sherpa Clothing. OIA 2014 Conference will he held in Cumbria on March 17th and 18th.
info@theoia.co.uk
BIKEBIZ.COM
‘Outdoor consumer is changing’
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