SPINLDN
It has been confirmed the next edition of the show will be in colour
Who rules the world?
Cyclists (of course). Alex Daw tells Jonathon Harker how the SpinLDN show has successfully blended culture with cycling and what it’s like to come second to Beyonce…
IT’S HARD to make an impression on the crowded cycle event circuit, but SpinLDN’s director Alex Daw knew he was doing something right when London’s Time Out said SpinLDN last May was second only to a Beyonce gig on its official ‘things not to miss this weekend’ list. May 2013’s SpinLDN was its debut showing and comparisons with Mrs Jay-Z aside, getting the show off to its flying start was no mean feat, as Daw explains: “It was incredibly difficult to get it off the ground with no history, sponsor or backing. However the team pulled together and despite some minor issues associated with the timing – it was over the May Bank Holiday and there were some transport issues – we were thrilled with the result and the press was incredible.” With the show ticking the attendance and
positive feedback boxes the team had the confidence to try something a bit different. “We took the concept and approached The
London Coffee Festival who came in to collaborate for the original and unique ‘Spin Xmas’ show which took place over the last weekend in November. That show was a smash, was full to the brim and the feedback, press and overall result was just awesome. We are already planning the sequel to the show which takes place this December.”
BIKEBIZ.COM The Spin LDN format aims to provide “It was
incredibly difficult to launch with no history or backing.”
something a bit different from your typical bike show and with as wide a demographic as possible, says Daw: “Essentially we have a venue of brands and people whom would never rub shoulders at any other event. “We have the cool set but also families, local bankers and cultural tourists. We are very well placed to present a truly alternative cycling festival and show given our branding, content, attitude and location.” Moving ahead, the next SpinLDN show takes place next month in March. This time the event has moved dates to encourage greater B2B trade involvement with a dedicated evening for press and trade on the Friday with entertainment, performances and talks. Most notably, SpinLDN 14 will be taking place in a larger, more premium ambitious venue within the Old Truman Brewery in Shoreditch. “We are focusing more on the lifestyle, design and cultural elements of cycling to enable exhibitors to display bikes and accessories that those living in the city can discover, explore and purchase. We have some fantastic content for visitors and exhibitors alike, as well as our own brewed Belgian craft beer, artisan coffees and teas, yoga and comedy.” It will come as no surprise that March’s SpinLDN will be its biggest yet, so immediate
aims for Daw include driving awareness of the event, building its growing audience and encouraging more people to cycle – and engage with the ‘fresh, independent progressive brands’ that will be at the show of course. Beyond that, the ambitious Daw has growth in mind for Spin. “We are looking to expand the show
nationally and have secured a venue overseas for a show in the not too distant future. I foresee that Spin will be in various cities within the next 18 months. “We are well on track on this element and
the Xmas show is already three times bigger than the previous year.” Daw is keen to emphasise the inclusive
nature of the event: “We are hoping those in the ‘old school’ set or traditional vein of cycling can join us and adopt and adapt to engage with the customer in an innovative and original manner. “Bigger trade shows are good business, but
Spin offers a genuinely alternative approach that is grassroots, taps into ground level communities and is the future of cycling trade and consumer shows.” Complimentary tickets to the press and
trade are available via
www.spinldn.com /tickets using the ‘TRADE’ access code.
info@spinldn.com
BIKEBIZ FEBRUARY 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96