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competition were announced recently as part of the search for innovative solutions to transform the passenger and freight customer experience in areas of service culture, business process, journey planning, seamless journey experience and design of facilities.


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inners of the Enabling Innovation team’s 2013 Rail Customer Experience


road delivery vehicles, to enable fast and low-emission door-to-door distribution of multiple small-volume loads, to local stores, other business premises and residential properties. The Cross-over Prize, for proposals


that transferred innovations developed for another application to the rail industry, was awarded to routeRANK. David Clarke, director of EIT, said:


‘For the winners, this is a tremendous opportunity to kick-start some really significant concepts and turn them into a commercial reality that can be applied full-scale on the railway. There is no one-size fits all for rail customers and I was particularly pleased to see a number of truly cross-modal proposals which recognise that rail customers are in fact transport customers.’


In total, sixteen finalists from 111 entries were involved in the final event, competing for a total purse of £300,000 in cash prizes, plus the opportunity to bid for funding from a total investment pool of £700,000. In the Regular Rail Passenger


Challenge, which addressed the experience of regular rail passengers such as commuters, Caution Your Blast and Ayoupa won with their mobile app - Commuter Intelligent Passenger. This offers real-time journey monitoring on intermodal door-to-door journeys and personalised information, advice and alerts from its intelligent predictive capabilities. The Discretionary Rail Passenger


Challenge, which tackled more occasional passengers’ experience, was won by 3Squared with its Station Master smartphone app, taking the concept of route planning provided by popular apps such as Google Maps and applying the technology and concept to station layouts - enabling tourists and those with impairments to find platforms, amenities and access routes. The Rail Freight Customer Challenge was won by the Stobart Group for its Stobart Express innovation, involving high speed trains and/or small modular load units combined with low-emission


Page 12 November 2013


The threat to information may well be malicious – however, it’s not just the bag snatchers and the pick pockets that pose the threat. Talking confidential company business on the phone and working on sensitive documents while commuting are also a concern.


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The research reveals that 72 per cent of the UK’s office commuters are looking over the shoulder of the person sitting next to them to find out what their fellow commuter is working on. One in five commuters have seen confidential or highly sensitive information. Nearly a fifth (18 per cent) of those in marketing say that they frequently sneak a peek at the work of fellow commuters, compared to just six per cent of legal professionals. Marketing professionals are the most likely to be working on confidential or sensitive work during their commute (35 per cent). PA and admin staff are, at 15 per cent, the least likely to undertake confidential or sensitive work while on public transport. Across all job roles, 21 per cent of respondents say they are doing confidential or sensitive work while travelling on public transport.


In the UK, trains (58 per cent) and planes (42 per cent) are the top locations for


‘commuter-snooping’, although one in five at director level or above find the airport business lounge a particularly fertile ground for information spotting. ‘While practical and inevitable, working on the go could be exposing employers to significant information risk, including data breaches and the loss of competitive advantage,’ said Christian Toon, risk and security, Iron Mountain. ‘Most of us have seen documents left in plain sight, left on display on a portable device or left behind, albeit temporarily, as a fellow commuter pops out of the carriage to take a phone call or grab a sandwich. Commuters need to think ‘leave it and lose it’.’


he need to work on the go combined with the confined space of public transport is putting sensitive business information at increased risk according to new research by storage and information specialist, Iron Mountain.


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