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The highest circulating trade title aimed at Beauty, Nails, Tanning & Spa GuildNews


GuildNews has an ABCaudited total average net circulation per issue of 17,228 copies*


GuildNews is proud to supportHealing HandsNetwork


Features


27 Scottish Success Check out our fabulous selection of highlights and photos fromthis year’s Scottish Beauty show


40 The PerfectMatch SamLloyd explores how wedding packages can provide your business with amultitude of opportunities


Reg charity: 1080268


70 Stick It ToMe Baby Accent nails are this season’smust- have accessory, take a look at our round-up of the latest decals, wraps and veneers


78 Light Fantastic Melissa Dennis discusses the ever growing popularity of laser and IPL hair removal


Front cover sponsored by iiaa.


Guild News The highest circulating trade title aimed at Beauty, Nails,Tanning & Spa June 2013


BECAUSE YOUR BUSINESS IS BUILT ON RESULTS


For further information telephone 0208 450 2020


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JANE IREDALE® MINERAL COSMETICS ADVANCED NUTRITION PROGRAMME™


One passionate company, three exceptional brands


86 Salon Spy Thismonth we visit Elaine’s Hair and Beauty Salon in Caernarfon


93 Banish That Blemish We putAdvanced Electrolysis under the spotlight


102 TheNumber Game ClaireMatthewman delves deep to uncover the facts behind advanced SPFs


incorporating


Special Reports


50 TheNext Generation David Suzuki looks at the latest technology for offering customised services


53 Easy On The Eye Karen Deehan discusses the appliance of Retail Science


60 Scottish Stars Shine! Winners of Scottish NailTech 2013 unveiled


67 How Do You Do? Lisa Dunlop on salon etiquette


76 Q&A by Dermalogica Candice Gardner answers your questions on skin care


88 LizMcKeonWrites… LizMcKeon explains the importance of holding staffmeetings


91 Marie-Louise CosterWrites… Self-employed beauty therapists - good or bad for business?


110 Tan Tricks Take stock of your tanning services and explore how to prioritise your marketing efforts


40 Contributing toGuildNews thismonth… 78


Regulars


16 Business2Business


57 NailNews


74 Nail Colour Trends: Neons


96 Brand Awareness: NovaLash


98 TanningWorld


100 Retailing: Bronzers


112 New Products


116 Training


118 Recruitment and Classified Advertising


122 In Conversation With...Michael Dodd


123 GNAdvertiser Index


LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses


David Suzuki is President of Bio- Therapeutic Inc. and an advisor to US state boards


Lisa Dunlop is National Training Manager for Cuccio Europe


The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.


Marie-Louise Coster is a salon owner and beauty trainer, with 15 years’ industry experience


KarenDeehan works for the International Institute for Anti-Ageing (iiaa)


(*ABC audit period 1/7/2011 - 30/6/2012) GUILD NEWS 9


Candice Gardner is Education Training Manager at the International Dermal Institute


93


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